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Senior Marketing Strategist

2 months ago

Denver, Colorado, United States CannonDesign Full time
About the Role

CannonDesign is seeking a highly skilled Senior Marketing Specialist to join our Marketing team in the Denver, CO office. As a key member of our team, you will be responsible for developing and executing marketing strategies that drive business growth and brand awareness.

Key Responsibilities
  • Proposal Marketing
    • Lead the development of proposal materials, including coordination and production of deliverables across all stages of the process.
    • Drive large, strategic, and complex pursuit processes from proposal coordination through interview.
    • Collaborate with Marketing teammates, other Business Development team members, and Client Leaders to develop pursuit strategies, starting with client engagement, leading to proposal, then interview, to secure the win.
    • Create and update resumes, portfolio pages, presentations, and related marketing materials using our design templates as inspiration and working within our brand standards.
    • Participate in the development of collateral that supports our markets, offices, and services.
    • Provide marketing research for overall market/office strategy, as well as for individual clients and pursuits.
  • Brand Marketing
    • Lead local/regional marketing activities, such as sponsorships, award submissions, events, and photography, that align with our Public Relations/Communications objectives and increase our brand visibility.
  • Firm Knowledge & Subject Matter Expertise
    • Develop strong, in-depth knowledge of the firm's portfolio, personnel, and offerings.
    • Develop subject matter expertise (across markets, typologies, services, technology, or other) that adds value to our marketing initiatives and pursuit activities.
  • Management & Operations
    • Work with the Regional Marketing Team Leader to support training and ongoing development of Marketing Specialists.
    • Provide peer review and oversight for accuracy and quality of content.
    • Self-review all work for accuracy and quality of content.
    • Maintain and update Salesforce for clients and pursuits.
    • Properly and accurately maintain a proposal filing system.
    • Internalize marketing best practices.
  • Other
    • May participate in external marketing activities.
    • May perform other duties as required.