Senior Manager of Self Service
5 days ago
About the Role
We are seeking a Senior Manager of Self Service to join our Lifecycle Marketing team at Klaviyo. As a key member of our team, you will be responsible for owning the self-service marketing efforts across all stages of the customer lifecycle, including driving measurable outcomes in onboarding, adoption, purchases, and cross-sell efforts.
The ideal candidate will possess 5+ years of relevant experience and a proven record of working effectively with stakeholders to address business challenges. Strong skills in cross-functional communication, analytical thinking, project management, and a proactive, customer-focused approach are essential.
Key Responsibilities
- Own the self-service motion for first purchase and cross-sell and collaborate cross-functionally to build seamless data-driven experiences in onboarding and adoption.
- Align the self-service roadmap with Product, Growth, and PMM teams to consistently scale efforts and support innovation.
- Analyze diverse data sources to create highly targeted segments for improved performance, fostering a culture of continuous innovation by designing and amplifying impactful tests and optimizations.
- Champion customer-first initiatives, ensuring best-in-class customer experiences with clear, measurable outcomes.
Requirements
- 5+ years of experience in Demand Generation, PLG Marketing, Performance Marketing, or Email Marketing.
- Deep knowledge of marketing best practices, including email deliverability, personalization, segmentation, testing, and reporting.
- Strong interest in data and segmentation with a desire to understand both the 'who' and the 'how' of a campaign's audience performance.
- Ability to manage multiple projects simultaneously.
- Thrives in fast-paced environments and tackles challenges with a 'can-do' attitude.
- Creative thinker with curiosity and a passion for innovation.
About Klaviyo
We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond.
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