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Senior Marketing Copywriter

1 month ago

Parsippany, United States DOWC Full time

Company Description

DOWC is a leading provider of F&I (Finance and Insurance) partnership services in the automotive industry, offering a full suite of obligor and administrator services, top-of-the-line products, technology, and training. We understand the importance of leveraging process and technology in the F&I industry to drive revenue and ensure success. Our goal is to provide visibility, transparency, and the tools needed for our partners to build their wealth and achieve their goals. All of our positions are fully on-site in Parsippany, NJ.


DOWC prides itself on taking care of its employees. We were voted one of the “Best Places to Work” two years in a row, and we also offer award-winning products We value professional development here in the workplace. We will take care of you if you are passionate about us. Here’s what we’ll need from you:


Job Summary

We are seeking an experienced marketing copywriter professional with a pristine portfolio of writing samples in the corporate world. Ideally, this candidate will have experience working for top marketing agencies, insurance agencies, pharmaceuticals, or automotive corporations. The copywriter will support all aspects of digital and print content development by working closely with stakeholders and marketing team members. This is a hands-on position for a creative and detail-oriented marketer. Auto industry or insurance experience is a plus but not required.


Are people wowed by your creativity? Is telling a vivid story one of your strong suits? Want to be a part of a professional, yet fun team? Can you maintain a sense of calm under pressure?


If you answered “Yes.” To these questions then we want to meet you Nestled inside a corporate F&I company is a creative marketing department that needs an expert copywriter with at least 8 years of professional experience to help grow our internal brands (It’s also a HUGE plus if you’re a car enthusiast).


Duties/Responsibilities:

  • Alignment and implementation of the brands strategies through hands-on development and placement of print and digital collateral – including news and feature articles, executive communications, campaigns, events, blog, social media, email, video scripts, whitepapers and PR
  • Development and implementation of optimized web content across multiple brand properties
  • Work closely with the product management team to define marketing materials and programs
  • Work closely with the company’s sales and customer support teams; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations
  • Collaborate in management of social media presence and direct programs to improve social media reputation and recognition
  • Collaborate in management of advertising placements and work closely with the designer to ensure timely development and delivery of relevant creative concepts
  • Undertake continuous analysis of competitive environment and dealer and consumer trends and develop short and long-term marketing forecasts to inform content
  • Develop process and calendarization of outbound communications
  • Develop relationships with media outlets and push content to various publishers
  • Performs other duties will be at the discretion of management
  • Develop big idea advertising campaigns across multiple brands in collaboration with design


Required Skills & Experience:

  • Bachelor's Degree in English, Journalism, or Marketing required, Master's Degree preferred
  • Minimum of 8-10 years of professional copywriting experience in a corporate marketing department
  • Previous experience in agency marketing, insurance, financial services, pharmaceutical, healthcare or automotive industries
  • Public relations experience preferred
  • Superior written communication and proofreading skills
  • Proven track record of successful marketing-based roles
  • Strong knowledge of SEO best practices
  • Entrepreneurial mindset with the ability to spot original branding opportunities
  • Strong attention to detail and ability to meet crucial deadlines
  • Excellent project management, time management, and organizational skills
  • Must be able to submit portfolio of work when applying


Come join our growing team here in Parsippany As NJ's Best Places to Work Honoree for two years in a row, we offer:

  • Competitive compensation
  • Medical, Dental, Vision, 401k matching, Life Insurance, HSA
  • PTO and Sick Time
  • Corporate events, team and culture building activities, company trips and more


DOWC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact us for assistance.