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Senior Copy Team Leader

2 months ago

Parsippany, New Jersey, United States FCBCURE | An IPG Health Company Full time

JOB SUMMARY:

The Group Copy Supervisor (GCS) oversees the comprehensive management of copy across a significant portfolio of brands and a dedicated team of copywriters. This role is pivotal in conceptualizing innovative campaigns and strategies, ensuring the creative execution aligns with brand objectives, and providing strategic solutions. The GCS collaborates closely with cross-functional brand teams to uphold the integrity of the creative output. Additionally, the GCS plays a crucial role in mentoring and developing the careers of copy team members, acting as a creative advocate and a vital support to creative leadership.

ESSENTIAL FUNCTIONS:

Creative Development and Execution

Accountable for all facets of copy across designated brands, ensuring a balance between client goals and the agency's creative vision.

Collaborative Engagement

Works in close partnership with various team members to achieve and sustain the creative vision set for the brands and the agency.

Strategic Insight

Possesses a thorough understanding of marketing strategies, objectives, and metrics for success.

Client Relations

Regularly presents creative concepts to internal teams and clients, facilitating discussions to enhance the work based on comprehensive knowledge of market data and brand strategy.

Team Leadership

The GCS supervises and evaluates the performance of copywriters and freelancers, providing constructive feedback to maximize their creative potential.

Administrative Oversight

Ensures a meticulous and timely approach to administrative responsibilities.

JOB DUTIES/RESPONSIBILITIES:

Creative Development and Execution

  • Directs and contributes to copy content for assigned projects, ensuring alignment with strategic goals and originality.
  • Guides the creation of engaging language tailored for diverse audiences across multiple platforms while maintaining brand consistency.
  • Offers art direction insights related to creative concepts.
  • Innovates bold creative ideas to support brand objectives while managing daily copy requirements.
  • Actively participates in agency/client review processes, addressing inconsistencies and collaborating with supervisors and account services.
  • Demonstrates consistent effectiveness across various projects and brands.

Collaborative Engagement

  • Fosters positive relationships with different agency departments, including Editorial, Account, Strategy, and Project Management.
  • Communicates effectively with team members regarding timelines, revisions, quality assurance, and new initiatives.
  • Collaborates closely with Art partners to develop and implement creative strategies that convey brand identity and messaging.
  • Proactively shares new ideas and suggestions for personal and team development with leadership.

Strategic Insight

  • Serves as an advocate for the client's market position, competition, and marketing strategies.
  • Proactively generates innovative ideas that align with the client's marketing strategy and audience needs.
  • Actively engages in strategic brainstorming sessions.
  • Fully comprehends the creative brief and its significance in the creative process, incorporating client feedback effectively.

Client Relations

  • Builds and maintains strong client relationships through clear presentations and a thorough understanding of brand data and strategic direction.

Team Leadership

  • Communicates proactively with team members to ensure the creative vision is upheld and deadlines are met.
  • Mentors and inspires the copy team, delegating tasks and responsibilities as needed.
  • Responsible for the full lifecycle of talent management, including feedback and performance evaluations.

Administrative Oversight

  • Ensures accurate and timely reporting of timesheets for self and the copy team.
  • Contributes to discussions regarding resource allocation and project scoping.

EDUCATION:

DEGREE/DIPLOMA AREA OF STUDY REQUIRED/PREFERRED

Bachelor's Degree in Marketing, Advertising, Communications, or a related field - Preferred

EXPERIENCE:

MINIMUM EXPERIENCE AREA OF EXPERTISE REQUIRED

2-6 years of experience in Advertising/Marketing - Preferred

Experience in Pharmaceutical Advertising - Preferred

KNOWLEDGE AND SKILLS:

Proficient in Microsoft Office Suite (Word, Teams, PowerPoint, Excel) or equivalent software.

Familiarity with Adobe Suite (Acrobat, InDesign) is a plus.

  • Knowledgeable in social media and digital best practices.
  • Understanding of healthcare copywriting standards, including AMA style and regulatory requirements.
  • Exceptional written and verbal communication skills.

COMPETENCIES:

Communication: Clearly articulates ideas with precision and enthusiasm.

Organization: Effectively manages time and resources to achieve goals within deadlines.

Collaboration: Works efficiently within a team to foster a collaborative environment.

Problem-Solving: Demonstrates a proactive approach to identifying and resolving issues.

Creativity: Exhibits a strong creative mindset.

Engagement: Shows genuine interest and attentiveness to the subject matter.

Quality Orientation: Detail-oriented, ensuring high standards of work quality.

People Management: Develops team capabilities beyond their immediate responsibilities.

Presentation Skills: Effectively conveys expertise and enthusiasm for the work.

Interpersonal Skills: Builds effective relationships within a team environment.

OTHER INFORMATION:

A portfolio showcasing strong and consistent writing abilities is required.

STATEMENT OF UNDERSTANDING:

This job description serves as a guideline for the role. Responsibilities may vary based on team needs. If any aspects of this description seem inaccurate, please consult with your manager or HR Partner.

This description does not encompass modifications made for reasonable accommodations related to disabilities.