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Shopper Marketing Manager

3 months ago

Englewood Cliffs, United States HSAD North America Full time

About HS Ad

We are LG’s In-House Agency

LG is the global technology company that creates an incredible array of innovative products, from TVs to refrigerators, phones to gaming monitors, air purifiers to solar panels. We are LG’s in-house agency, HS Ad USA. Overlooking the Hudson in Englewood Cliffs, NJ, just a stone’s throw from Manhattan, we are a collection of marketing professionals that draws on decades of agency and brand experience alike to create award-winning work. Whether it’s TV, digital, social, .com, B2B, CRM, OOH, UX or experiential, everything we do is designed to not only be effective, but to make people realize Life’s Good. Come join the team


Overall Summary:

We are currently seeking a Shopper Marketing Manager to join our dynamic team in Englewood Cliffs, NJ as part of the HSAD Marketing organization This role reports to our President and will have visibility to all levels of leadership within HSAD. The purpose of the Manager, Shopper Marketing is to lead/manage the development and execution of all things related to in-store marketing and merchandising across all channel and BUs. The overall objective of the position is to create LG “best in class” in-store & merchandising materials that are flawlessly executed to the particular parameters/guidelines of retailers that also ladder up to overall LG in-store marketing strategies. This will include both Print POP and Retail displays from conception to installation


Roles & Responsibility (Including but not limited to):

  • Drive shopper strategy and creative for all BU’s in strong collaboration with Brand, creative to elevate shopper solutions and capabilities and leverage key insights to drive sales.
  • Spearhead development and share out of Brand insights and plans, measurement, evaluation and analysis. Support the shopper marketing activation with retailer environment by planning and evaluating Omni- commerce tactics and cutting edge program activation elements.
  • The Manager will manage multiple vendors including display manufactures and printers to deliver best in class retail solutions.
  • Develop & negotiate win/win outcomes with retailers that accomplish both retailer and LG in-store strategies
  • Uncover key retailer shopper insights
  • Understand completely retail partners' specific parameters/guidelines with respect to in-store marketing
  • Develop account specific yearly shopper plans in collaboration with the retailer, including gaining access to store-level sell thru data
  • Uncover & discern category shopper insights, and develop key activations that leverage the insights
  • Factory Applied Point of Purchase (POP), Cartoning/Packaging, Printed POP, Sales Aids, Display/Fixtures/End caps, electronic/interactive display units, printed collateral/brochures/spec sheets
  • Develop flawless execution process working with national and regional accounts internal processes and LG Key Account (KAM) teams
  • Ensure retail compliance of all programs by creating/managing rigid auditing process with clear reporting outputs
  • Communicate regularly with all internal and field stakeholders and senior management as required including: Brand Marketing, Product Managers, 3rd party merchandising groups, LG trainer group, and LG sales teams about in-store & merchandising and installation activities
  • Develop sell-thru analysis approved process so that every new in-store activation is subjected to a rigorous ROI analysis
  • Act as central POC for Sales Team to deliver all necessary elements for successful launch of products from floor set date to 30 days past set
  • Work cross-functionally with Brand Marketing, NPI coordinator, Product Marketing and ISM Training, Installation teams to ensure all assets/elements are developed/delivered on time, with consistency and in one complete package for Sales team
  • Project manage budgets and work with procurement all the way thru final execution/billing
  • Develop & execute key test/learn projects to feed innovation pipeline for future best in class shopper marketing

Qualifications:

  • A Bachelor’s degree is required
  • A minimum of 7 years of experience in In-Store, Shopper Marketing or closely related responsibilities is required.
  • Point of Purchase (POP) Production experience is required;
  • Extensive and meaningful experience with retail executions of in-store marketing programs is required
  • Knowledge of US retail account channels is highly preferred
  • Proven experience in managing teams, agencies, vendor partners
  • Ability to travel nationally to support the needs of the business is required.
  • Excellent communication, organization and project management skills are required.