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Marketing Analytics Director

2 months ago

Englewood Cliffs, New Jersey, United States OwnBackup Full time

About OwnBackup

OwnBackup is a leading data platform trusted by thousands of organizations to protect and activate SaaS data and transform their businesses.

The Job

We are seeking a dynamic and experienced Marketing Analytics Manager to join our team. This role will be responsible for supporting marketing operations through data-driven insights and analytics.

Your Day-to-Day Role

  • Support our Marketing Directors and teams on ad-hoc and standardizing reporting requests and analysis.
  • Lead the development and execution of advanced analytics strategies to drive data-driven decision-making across the marketing organization.
  • Design and implement comprehensive dashboards and reporting systems to track key performance indicators (KPIs) and measure the effectiveness of marketing campaigns.
  • Utilize predictive modeling, segmentation, and other advanced techniques to identify opportunities for growth and optimization.
  • Analyze, prioritize, and optimize revenue marketing programs (e.g. Digital Marketing, Events, Campaigns) to continuously maximize conversion rates, pipeline generation, and ROI.
  • Foster a culture of continuous improvement, innovation, and collaboration within the team.

Your Work Experience

  • Bachelor's degree in Marketing, Business, Data Science, or a related field; MBA or advanced degree preferred.
  • Minimum of 5 years of experience in marketing operations, data analytics, or a related role, preferably within the software industry.
  • Proven track record of leading and scaling marketing operations and analytics teams.
  • Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
  • Strong expertise in marketing automation platforms (e.g., Pardot, Marketo), CRM systems (e.g., Salesforce), ABM (e.g., 6sense), Chatbot, and data analytics tools (e.g., Looker, Google Analytics).
  • Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization.
  • Demonstrated ability to manage multiple projects and priorities in a fast-paced, dynamic environment.
  • Strong strategic thinking and planning skills, with a focus on driving results and achieving business objectives.

Important Details

This is a full-time position. The ideal candidate will work out of our office a minimum of 3 days per week to maximize collaboration and interaction with the business. Travel may be required.

OwnBackup is dedicated to creating an environment where employees thrive, which is why base pay is only one part of the total compensation package that is provided to compensate and recognize employees for their work. This role may also be eligible for unlimited PTO, generous medical benefits, a 401(k) savings plan with a 4% employer match, discretionary bonuses/incentives, and stock options. We also offer catered lunches in the office five days a week, a full fitness center, and free shuttle bus service to and from New York City.

Creating an environment where employees thrive also means making sure every employee feels accepted. As we scale to help all types of companies protect precious data, our team must reflect the diversity we serve. OwnBackup is an Equal Opportunity Employer and we believe that every employee in the company brings a unique perspective that they can and should contribute in order to make an impact every day. We strive to be one team and one culture that builds trust through transparency. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status or disability status.