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Social Media Strategist

2 months ago

New York, United States Spring Place Full time

About the Company

Spring Place is a private membership club and co-working space, connecting work, leisure, and culture for its community of global influencers, creative entrepreneurs, and industry leaders.


About the Role

Spring Place is looking for a creative and multi-talented Social Media Strategist & Visual Content Creator to develop and implement our social media strategy while producing high-quality visual content. This role combines strategic thinking with hands-on content creation, requiring a blend of analytical skills and artistic flair. This person must also be flexible with their schedule to attend events as needed to capture content. This is an on-site position that may require flexibility with their schedule to attend events as needed to capture content.


Reports To: Senior Manager of Community, Social & Programming and CMO


FLSA Status: Exempt / Full-time


Role and Responsibilities


Social Media Strategy

  • Develop and execute a comprehensive social media strategy aligned with Spring Place’s brand goals
  • Develop a clear and consistent vision and identity for all social media channels
  • Analyze social media trends and audience insights to inform content strategy
  • Stay updated on platform changes and emerging social media technologies


Content Creation

  • Produce engaging, on-brand content for various social media platforms
  • Create visual assets including graphics, images, and short-form videos
  • Shoot and edit photography and videography for social media use
  • Design eye-catching infographics and other visual content


Video Production

  • Conceptualize, shoot, and edit short-form videos for social media
  • Create animated graphics and text overlays for video content
  • Ensure video content is optimized for each social platform


Graphic Design

  • Design visually appealing graphics for social media posts, stories, ads, fliers and mailers
  • Maintain brand consistency across all visual content
  • Create templates for recurring content series


Content Calendar Management

  • Plan and maintain a content calendar for all social media channels
  • Ensure timely and consistent posting across platforms
  • Collaborate with other teams to align social content with broader marketing initiatives


Community Management

  • Monitor social media channels for audience engagement and brand mentions
  • Respond to comments and messages in a timely, on-brand manner
  • Foster community growth and engagement through interactive content


Reporting and Analytics

  • Track social media metrics and create regular performance reports
  • Provide insights and recommendations based on data analysis
  • Continuously optimize content strategy based on performance data


Membership Responsibilities

  • This role will be responsible for overseeing all logistical aspects of member events
  • Staying up to date on event planning for all member events
  • Responding to correspondences regarding event execution
  • Being available on site for set up and oversight of member events


Qualification and Skills

  • Minimum 1-3 years of prior experience in a similar role
  • Bachelor's Degree in Marketing or a related field
  • Experience in managing social media platforms
  • Excellent verbal and written communication skills
  • Aptitude for crafting engaging content
  • Strong organization, multitasking and time-management skills
  • Knowledge about web traffic metrics/analytics
  • Experience with graphic design, photo editing, and publishing
  • Detail-oriented and able to meet deadlines
  • Ability to work independently as well as collaborate effectively with cross-functional teams


Please note this job description is intended to convey information essential to understanding the scope of the job and the general nature, level, and expectation of the work to be performed. It is not designed to cover a complete list of qualifications, skills, efforts, duties, responsibilities, or activities associated with this position, as they may change at any time, with or without notice.