Marketing Manager

3 weeks ago

Oceanside, United States PEAK Technical Staffing USA Full time

Summary:

Seeking an experienced, client-focused Marketing Manager to drive the marketing function overall, including product and solution lifecycle management, brand strategy, value proposition, regulatory, internal/external communications, and public relations. The ideal candidate will thrive in a fast-paced, high growth, hands-on environment, bringing proven skills and capabilities in marketing and other commercial functions. The candidate is comfortable working in a highly technical offering, bringing a complex value proposition and consultative approach to market. The ideal candidate is an experienced leader who can guide cross-functional teams both internally and with partner agencies and clients. The successful candidate will work closely with the commercial, R&D, engineering, and manufacturing teams to ensure that the marketing function meets client's needs and aligns with overall growth strategy.


  • As a key member of the Marketing and Commercial Teams, the primary responsibilities for the Marketing Manager will be to:
  • Develop and execute comprehensive marketing strategies to increase brand awareness and market share.
  • Plan and manage marketing campaigns across various channels, including digital, social media, email, events, and PR.
  • Collaborate with cross-functional teams, including sales, product development, application engineering, customer service, and manufacturing to ensure alignment and consistency in messaging.
  • Conduct market research and competitive analysis to identify opportunities and trends.
  • Oversee the creation of marketing materials, including thought leadership, compelling content, graphics, and promotional assets.
  • Work with outside creative agencies to build content marketing and collateral that align with our brand and marketing goals.
  • Manage the marketing budget, track expenditures, and report on ROI and campaign performance.
  • Analyze and interpret marketing data to optimize campaigns and improve overall effectiveness.
  • Build and maintain relationships with media, industry influencers, and strategic partners.
  • Lead, mentor, and develop a small team of marketing professionals.
  • Work collaboratively across the organization to drive project management initiatives forward to meet timeline and revenue objectives.
  • Regularly scheduled travel is expected (~30%). It is anticipated that short-notice travel will occur from time to time. Most travel will be domestic, but the candidate must be able to travel internationally on occasion.


Required Skills & Qualifications:

  • Minimum 10 years experience in a various marketing and marketing leadership role(s) r for technical products or offerings in the B2B space
  • Proven success in overseeing all components of marketing including development of an overall strategic roadmap for an organization
  • Demonstrated success in leading initiatives through Stage Gate Process (or similar innovation process), new market development, channel development, and launching new products/solutions that meet or exceed business objectives, including:
  • Customer needs documentation
  • Business case development
  • Scale-up and validation activities coordination
  • Product launch strategy
  • Post launch follow-up
  • Strong analytical and technical skills with the ability to quickly understand the technical needs and opportunities in a given market segment and client site
  • Excellent written and verbal communication skills
  • Excellent organizational and planning skills in a fast-paced environment
  • Proven ability to drive cross-functional teams without formal authority to achieve alignment, meet targets and ensure successful product launch
  • Excellent teamwork and collaborative working skills
  • Technical background with preference given to those with experience in membrane separations
  • Capable of working relatively independently with minimal direction


  • Bachelor's or advanced degree required in Engineering or equivalent scientific/technical field, Marketing, Business Administration or a related field, MBA preferred.
  • Project management
  • Process experience in industrial membrane separations including day-to-day operations as well as the ability to understand upstream and downstream operations and their impact on the membrane system a plus
  • Commercial experience a plus

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