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Marketing Manager

2 months ago

Oceanside, United States PEAK Technical Staffing USA Full time

seeking an experienced, client-focused Marketing Manager to drive the marketing function overall, including product and solution lifecycle management, brand strategy, value proposition, regulatory, internal/external communications, and public relations. The ideal candidate will thrive in a fast-paced, high growth, hands-on environment, bringing proven skills and capabilities in marketing and other commercial functions. The candidate is comfortable working in a highly technical offering, bringing a complex value proposition and consultative approach to market. The ideal candidate is an experienced leader who can guide cross-functional teams both internally and with partner agencies and clients. The successful candidate will work closely with the commercial, R&D, engineering, and manufacturing teams to ensure that the marketing function meets client's needs and aligns with overall growth strategy.
• As a key member of the Marketing and Commercial Teams, the primary responsibilities for the Marketing Manager will be to:

- Develop and execute comprehensive marketing strategies to increase brand awareness and market share.

- Plan and manage marketing campaigns across various channels, including digital, social media, email, events, and PR.

- Collaborate with cross-functional teams, including sales, product development, application engineering, customer service, and manufacturing to ensure alignment and consistency in messaging.

- Conduct market research and competitive analysis to identify opportunities and trends.

- Oversee the creation of marketing materials, including thought leadership, compelling content, graphics, and promotional assets.

- Work with outside creative agencies to build content marketing and collateral that align with our brand and marketing goals.

- Manage the marketing budget, track expenditures, and report on ROI and campaign performance.

- Analyze and interpret marketing data to optimize campaigns and improve overall effectiveness.

- Build and maintain relationships with media, industry influencers, and strategic partners.

- Lead, mentor, and develop a small team of marketing professionals.

- Work collaboratively across the organization to drive project management initiatives forward to meet timeline and revenue objectives.
• Regularly scheduled travel is expected (~30%). It is anticipated that short-notice travel will occur from time to time. Most travel will be domestic, but the candidate must be able to travel internationally on occasion.

Required Skills & Qualifications:

Experience and Skills:
• Minimum 10 years experience in a various marketing and marketing leadership role(s) r for technical products or offerings in the B2B space
• Proven success in overseeing all components of marketing including development of an overall strategic roadmap for an organization
• Demonstrated success in leading initiatives through Stage Gate Process (or similar innovation process), new market development, channel development, and launching new products/solutions that meet or exceed business objectives, including:

o Customer needs documentation

o Business case development

o Scale-up and validation activities coordination

o Product launch strategy

o Post launch follow-up
• Strong analytical and technical skills with the ability to quickly understand the technical needs and opportunities in a given market segment and client site
• Excellent written and verbal communication skills
• Excellent organizational and planning skills in a fast-paced environment
• Proven ability to drive cross-functional teams without formal authority to achieve alignment, meet targets and ensure successful product launch
• Excellent teamwork and collaborative working skills
• Technical background with preference given to those with experience in membrane separations
• Capable of working relatively independently with minimal direction
• Bachelor's or advanced degree required in Engineering or equivalent scientific/technical field, Marketing, Business Administration or a related field, MBA preferred.
• Project management
• Process experience in industrial membrane separations including day-to-day operations as well as the ability to understand upstream and downstream operations and their impact on the membrane system a plus
• Commercial experience a plus

The successful candidate will:
• Demonstrate a passion for Solecta and as such will work to inspire others to function at a high level
• Be an effective communicator of Solecta's vision and mission to clients, partners, and internal teams
• Challenge the status quo in the industry and within Solecta
• Be a creative problem solver with ability to work under pressure
• Must be a critical thinker and possess analytical and problem-solving skills
• Have strong influencing skills with the courage to confidently express an independent point of view
• Can keep pace in a fast moving and dynamic business environment
• Be interpersonally engaging at all levels to build rapport with clients and within the organization