Digital Marketing Specialist
1 month ago
Job Type: Full time
Location: Herndon, 2 days on-site
Job Description
- Maintain, update, and optimize the company website to ensure an optimal user experience and high performance.
- Support the Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to improve online visibility and traffic.
- Assist in creating, curating, and managing digital content across all platforms.
- Help develop and execute social media strategies to increase brand awareness, engagement, and conversions.
- Use digital analytics tools (e.g., Google Analytics) to track and report on key performance indicators (KPIs), providing insights and recommendations for improvement.
- Revise and execute comprehensive marketing communications strategies leveraging email channels to achieve business goals.
- Manage the marketing communications calendar, schedule and deploy campaigns.
- A/B testing and dissect campaign performance metrics (including open rates, click-through rates, conversion rates) to iterate and optimize campaigns for maximum impact.
Requirements
- Bachelor’s degree in marketing or related field
- 1-2 years of experience in digital marketing or a related role.
- Email marketing platforms: Mailchimp, HubSpot, SendGrid) and marketing automation tools.
- Basic project management skills with the ability to manage multiple tasks simultaneously.
- Understanding of AI applications in digital marketing.
- Ability to juggle multiple projects simultaneously and thrive in a fast-paced, deadline-driven setting.
- Familiarity with HTML/CSS for basic email template customization is advantageous.
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