Digital Marketing Specialist

2 months ago

Herndon, United States Addison Group Full time

This role is only confirmed to be a 3-month contract. Candidates must be able to work a hybrid schedule.


A qualified candidate would have email marketing experience (HubSpot, Mailchimp), Google Ads experience, hands-on experience with CMS and/or website management, and digital marketing tools (Google Analytics, SEO, Social Media platforms)


Essential Functions and Responsibilities:

  • Digital Strategy Support: Assist in the development and implementation of digital marketing strategies aligned with business goals.
  • Website Management: Help maintain, update, and optimize the company website to ensure an optimal user experience and high performance.
  • SEO and SEM: Support the implementation and management of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to improve online visibility and drive targeted traffic.
  • Content Management: Assist in creating, curating, and managing digital content across all platforms, ensuring it is engaging, relevant, and on-brand.
  • Social Media Management: Help develop and execute social media strategies to increase brand awareness, engagement, and conversions across various social media channels.
  • Analytics and Reporting: Utilize digital analytics tools (e.g., Google Analytics) to track and report on key performance indicators (KPIs), providing insights and recommendations for improvement.
  • Email Marketing: Assist in the design and implementation of email marketing campaigns, including list segmentation, A/B testing, and performance analysis.
  • Digital Advertising: Support the planning, execution, and optimization of online advertising campaigns, including PPC, display ads, and social media advertising.
  • AI Integration: Leverage AI tools and technologies to enhance digital marketing efforts, such as personalized content recommendations, chatbots, and predictive analytics.
  • Collaborations and Partnerships: Assist in working with influencers, bloggers, and partners to enhance the digital reach and credibility of the brand.
  • Stay Current: Keep up-to-date with the latest digital marketing trends, tools, AI advancements, and best practices to ensure the company remains at the forefront of digital innovation.


Qualifications and Skills:

  • Bachelor’s degree in Marketing, Digital Media, Communications, IT, or a related field.
  • 1-2 years of experience in digital marketing or a related role.
  • Basic proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, CMS, social media management tools).
  • Strong analytical and creative skills with the ability to contribute to innovative digital content and campaigns.
  • Excellent written and verbal communication skills.
  • Basic project management skills with the ability to manage multiple tasks simultaneously.
  • Understanding of AI applications in digital marketing.
  • Knowledge of email marketing platforms such as HubSpot, Mailchimp, or similar tools.


Preferred Qualifications:

  • Experience with graphic design software (e.g., Adobe Creative Suite).
  • Basic knowledge of HTML/CSS and web development principles.
  • Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications.
  • Familiarity with AI tools and platforms (e.g., chatbots, AI-driven analytics).

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