Digital Marketing Specialist
8 hours ago
This is a 3-month contract position that requires a hybrid schedule. The ideal candidate will have experience with email marketing (HubSpot, Mailchimp), Google Ads, CMS, and digital marketing tools (Google Analytics, SEO, Social Media platforms).
Key Responsibilities:- Develop and implement digital marketing strategies aligned with business goals.
- Maintain, update, and optimize the company website for optimal user experience and high performance.
- Support SEO and SEM strategies to improve online visibility and drive targeted traffic.
- Create, curate, and manage digital content across all platforms, ensuring it is engaging, relevant, and on-brand.
- Develop and execute social media strategies to increase brand awareness, engagement, and conversions.
- Utilize digital analytics tools to track and report on key performance indicators, providing insights and recommendations for improvement.
- Assist in the design and implementation of email marketing campaigns, including list segmentation, A/B testing, and performance analysis.
- Support the planning, execution, and optimization of online advertising campaigns.
- Stay current with the latest digital marketing trends, tools, and best practices.
- Bachelor's degree in Marketing, Digital Media, Communications, IT, or a related field.
- 1-2 years of experience in digital marketing or a related role.
- Basic proficiency in digital marketing tools and platforms.
- Strong analytical and creative skills.
- Excellent written and verbal communication skills.
- Basic project management skills.
- Understanding of AI applications in digital marketing.
- Experience with graphic design software.
- Basic knowledge of HTML/CSS and web development principles.
- Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications.
- Familiarity with AI tools and platforms.
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