Marketing Manager

1 month ago


Herndon, United States Addison Group Full time

The ideal candidate will have a strong background in marketing, particularly digital marketing, with a proven track record of success in SEO/SEM, website and content management, and analytics. This role requires a minimum of 5 years of relevant experience and a Bachelor's degree. Certifications in digital marketing are a plus.

Key Responsibilities:

  • Develop and implement effective digital marketing strategies to drive online traffic and engagement.
  • Manage SEO/SEM campaigns to improve search engine rankings and visibility.
  • Oversee website content management, ensuring it is optimized for user experience and search engines.
  • Analyze website and campaign performance using Google Analytics and other analytics tools, and provide actionable insights.
  • Create and manage content across various digital platforms, ensuring consistency and alignment with brand guidelines.
  • Utilize HTML and CSS to make necessary updates and improvements to the website.
  • Collaborate with internal teams to align digital marketing efforts with overall business objectives.
  • Stay up-to-date with the latest trends and best practices in digital marketing and SEO/SEM.


Qualifications:

  • Bachelor's degree in Marketing, Digital Marketing, or a related field.
  • Minimum of 5 years of experience in marketing/digital marketing.
  • Proven expertise in SEO/SEM and website/content management.
  • Proficient in Google Analytics and other web analytics tools.
  • Strong knowledge of HTML and CSS.
  • Excellent analytical, organizational, and project management skills.
  • Ability to work independently and as part of a team.
  • Relevant certifications in digital marketing are a plus.


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