Digital Marketing Strategist

4 weeks ago

Herndon, Virginia, United States Team Velocity Full time
Job Description

We are seeking a Digital Marketing Specialist to manage and optimize online campaigns across multiple platforms. This role involves developing, executing, and managing paid and organic content strategies across Google Ads, Meta, TikTok, and Pinterest.

The ideal candidate will have a deep knowledge of e-commerce platforms, particularly Shopify, and experience in managing large marketing budgets effectively. They will also be responsible for creating and refining custom audiences, conducting A/B testing, and providing comprehensive reporting on campaign performance.

This is a fully remote position ideal for someone who thrives in a flexible, digital setting. We offer a collaborative and innovative agency environment with professional development and growth opportunities within the digital marketing and product development space.

Responsibilities:
  • Develop, execute, and manage paid and organic content strategies across multiple platforms
  • Manage large marketing budgets effectively, ensuring optimal allocation and spend efficiency
  • Create and refine custom audiences, leveraging first- and third-party data to drive targeted results
  • Conduct A/B testing to measure performance, optimize ad creatives, and boost engagement
  • Provide comprehensive reporting on campaign performance, including detailed data analysis, insights, and actionable recommendations
  • Present campaign results and strategic insights to clients, ensuring transparency and clarity in all communications
  • Participate in new business pitches, helping the agency secure new clients by presenting digital strategies and showcasing campaign success stories
  • Stay up-to-date on digital marketing trends, platform updates, and best practices across various verticals
  • Collaborate with internal teams to conceptualize and develop new digital products tailored to the needs of B2B and B2C clients
Qualifications:
  • Bachelor's degree in marketing, advertising, business, or a related field
  • 3+ years of experience in digital marketing with a focus on paid and organic strategies
  • Certifications in Google Ads, GA4, or Meta Ads, preferred
  • Knowledge of other digital platforms and tools, a plus
  • Strong proficiency in Google AdWords, Google Analytics 4, Meta Ads, Instagram, TikTok, and Pinterest
  • Expertise in managing large marketing budgets across multiple campaigns and ensuring efficient spend
  • Expertise in setting up and managing custom audiences, with a deep understanding of audience segmentation and targeting
  • Hands-on experience with A/B testing and using data to optimize campaign performance
  • Excellent analytical skills, with the ability to interpret complex data and derive actionable insights
  • Experience in developing digital products for both B2B and B2C markets
  • In-depth knowledge of e-commerce platforms, especially Shopify, with experience optimizing campaigns and online storefronts for e-commerce clients
  • Strong understanding of ad campaign efficiencies and ways to reduce cost while maximizing impact
  • Ability to create comprehensive reporting for internal and external stakeholders, providing clear insights and recommendations
  • Experience presenting to clients and explaining complex digital strategies and performance reports in an easy-to-understand manner
  • Proven success in pitching digital strategies for new business, securing new clients through thoughtful presentations and strategic proposals
  • Experience managing campaigns across different types of verticals, from B2B to consumer-focused brands
  • Ability to work independently in a remote setting, with strong project management and communication skills

  • Digital Marketing Strategist

    1 month ago

    Herndon, Virginia, United States Learning Tree International Full time

    Job Title: Digital Marketing ManagerOverview:We are seeking a highly skilled Digital Marketing Manager to lead our online presence, optimize user experience, and drive e-commerce sales through effective digital marketing initiatives. The ideal candidate will possess a strong background in website analytics, SEO, conversion rate optimization (CRO), and proven...

  • Digital Marketing Strategist

    4 weeks ago

    Herndon, Virginia, United States Nuix Full time

    Marketing Manager Job DescriptionNuix is seeking a highly skilled Marketing Manager to join our team in Herndon, VA. As a Marketing Manager, you will be responsible for planning and executing global and regional marketing initiatives, with a focus on demand generation.Key Responsibilities:Work with Heads of Marketing to develop and execute marketing...

  • Digital Marketing Specialist

    4 weeks ago

    Herndon, Virginia, United States Omega Hires Full time

    Job Title: Digital Marketing SpecialistJob Summary:We are seeking a highly motivated and experienced Digital Marketing Specialist to join our team at Omega Hires. As a Digital Marketing Specialist, you will be responsible for creating and implementing marketing campaigns across various platforms, conducting market research, and analyzing consumer behavior...

  • Digital Marketing Manager

    4 weeks ago

    Herndon, Virginia, United States Learning Tree International Full time

    Job Title: Digital Marketing ManagerJob Summary:We are seeking a skilled Digital Marketing Manager to join our team at Learning Tree International. The ideal candidate will possess a strong background in website analytics, SEO, conversion rate optimization (CRO), and proven expertise in driving measurable growth across digital channels.Key...

  • Market Growth Strategist

    1 day ago

    Herndon, Virginia, United States AFG Group, Inc. Full time

    Job OverviewWe are seeking a seasoned Market Growth Strategist to spearhead business development initiatives across our major design and construction programs for Federal & Public Agencies, Healthcare & Laboratories, Transportation, Courts & Criminal Justice, and Education markets.About UsFounded in 1990, AFG Group, Inc. is a renowned provider of program,...

  • Digital Media Specialist

    4 weeks ago

    Herndon, Virginia, United States ManTech Full time

    Digital Media and Communications RoleManTech is seeking a skilled Digital Media and Communications professional to join our team. This individual will be responsible for creating engaging content across multiple media channels to increase brand awareness, market share, and employee engagement. The ideal candidate will have a strong understanding of digital...

  • Senior Digital Designer

    4 weeks ago

    Herndon, Virginia, United States Team Velocity Full time

    Job OverviewWe are seeking a highly skilled Senior Digital Designer to join our Corporate Marketing Team at Team Velocity. As a Senior Digital Designer, you will be responsible for creating engaging and effective digital experiences that drive customer acquisition and engagement.Key Responsibilities:Design and develop on-brand creative solutions for various...

  • Digital Media Specialist

    4 weeks ago

    Herndon, Virginia, United States ManTech Full time

    Job SummaryManTech is seeking a highly skilled Digital Media Specialist to join our team. The ideal candidate will have a strong background in digital marketing and a passion for creating engaging content.Key ResponsibilitiesCreate content for multiple media channels to increase brand awareness and market share.Develop and execute creative concepts for...

  • Digital Content Specialist

    3 weeks ago

    Herndon, Virginia, United States Sky Solutions Full time

    About the RoleWe are seeking a talented Digital Content Specialist to join our team at Sky Solutions, LLC. As a Digital Content Specialist, you will be responsible for creating high-quality, engaging content for our website, press releases, proposal responses, and marketing materials.ResponsibilitiesWrite, edit, and proofread content to ensure accuracy,...

  • Procurement Strategist and Quote Negotiator

    4 weeks ago

    Herndon, Virginia, United States Arelion Full time

    Arelion is seeking a highly skilled Procurement Strategist and Quote Negotiator to enhance efficiency and effectiveness in procurement operations, directly supporting the delivery of exceptional customer service. The ideal candidate will be key in managing the entire supplier engagement cycle, from identifying procurement needs to selecting suppliers,...

  • Federal Sales Executive

    4 weeks ago

    Herndon, Virginia, United States Nuix Full time

    Federal Sales Executive Job DescriptionNuix is seeking a highly skilled Federal Sales Executive to join our team. As a key member of our sales team, you will be responsible for developing and executing sales strategies to drive revenue growth in the federal civilian market.Key Responsibilities:Develop and execute sales plans to achieve quarterly and annual...

  • Digital Signal Processing Engineer

    4 weeks ago

    Herndon, Virginia, United States Parsons Company Full time

    Job Title: Digital Signal Processing EngineerJob Summary:We are seeking a highly skilled Digital Signal Processing Engineer to join our team in Herndon, VA. The successful candidate will be responsible for developing innovative signal-processing algorithms and applications for mission-critical systems.Key Responsibilities:Design and develop signal-processing...

  • Senior Marketing and Communications Director

    4 weeks ago

    Herndon, Virginia, United States Akima Full time

    Job SummaryWe are seeking a seasoned marketing and communications professional to lead our efforts in elevating Akima's brand portfolio, cultivating strong relationships with senior Federal government stakeholders, and driving company growth.This role demands a proactive, highly motivated individual who will spearhead our marketing, communications, and...

  • Senior Marketing and Communications Director

    4 weeks ago

    Herndon, Virginia, United States NANA Regional Corp Full time

    Job SummaryWe are seeking a seasoned marketing and communications professional to lead our efforts in elevating Akima's brand portfolio, cultivating strong relationships with senior Federal government stakeholders, and driving company growth. As Vice President of Marketing, Communications, and Government Relations, you will play a critical role in shaping...

  • Digital Signals Processing Engineer

    4 weeks ago

    Herndon, Virginia, United States Sigma Defense Full time

    Job DescriptionWe are seeking a highly skilled Digital Signals Processing Engineer to join our AI department. The ideal candidate will have a strong background in signals theory and application, with experience in machine learning and software-defined radio. The successful candidate will work on a variety of projects, including signals processing, algorithm...

  • Digital Signal Processing Engineer

    4 weeks ago

    Herndon, Virginia, United States Parsons Company Full time

    Job Description:We are seeking a motivated Junior Digital Signal Processing Engineer to join our team in Herndon, VA. The ideal candidate will have a strong background in signal processing and experience with algorithm development for mission-critical systems.The successful candidate will be responsible for the development of innovative signal-processing...

  • Marketing and Communications Professional

    4 weeks ago

    Herndon, Virginia, United States Constellis Full time

    Marketing and Communications RoleThe Marketing and Communications Department at Constellis is seeking a highly skilled Marketing Specialist to support the team in marketing project management, writing and editing, and content management across all marketing vehicles.Key ResponsibilitiesDevelop and produce internal and external marketing materials for print...

  • Federal Sales Executive

    4 weeks ago

    Herndon, Virginia, United States Nuix Full time

    Job Title: Federal Sales ExecutiveNuix is seeking a highly motivated and experienced Federal Sales Executive to join our team. As a key member of our sales team, you will be responsible for developing and executing sales strategies to drive revenue growth in the federal market.Key Responsibilities:Develop and execute sales plans to achieve quarterly and...

  • Principal Product Designer

    4 weeks ago

    Herndon, Virginia, United States T-Mobile Full time

    Job OverviewAs a critical leader on the Product, Experience Design & Innovation team, the Principal Product Designer for eCommerce will lead the re-imagination and redesign of our digital products across the enterprise. You'll set the product vision, design new features, and enhance existing ones while establishing scalable UX/UI patterns across platforms...

  • Firmware Engineer Intern

    1 month ago

    Herndon, Virginia, United States SRC Full time

    Job SummarySRC Inc. is seeking a highly motivated and detail-oriented Firmware Engineer Intern to join our team. As a key member of our FPGA and embedded firmware development team, you will play a crucial role in implementing and testing HDL components for digital signal processing, command and control, and high-speed communication protocols.Key...