Digital Marketing Specialist

3 days ago


Herndon, Virginia, United States Addison Group Full time
Job Title: Digital Marketing Specialist

We are seeking a highly skilled Digital Marketing Specialist to join our team at Addison Group. The ideal candidate will have a strong understanding of email marketing, SEO, and digital advertising strategies, as well as experience using HubSpot or Mailchimp.

Key Responsibilities:
  • Develop and execute email marketing campaigns using HubSpot or Mailchimp.
  • Create compelling email content and design templates that engage our audience.
  • Segment email lists based on user behaviors and preferences to enhance targeting.
  • Monitor and analyze email campaign performance, providing insights and recommendations for improvement.
  • Conduct keyword research to identify opportunities for content optimization.
  • Optimize website content, including blogs, landing pages, and product descriptions, to improve search engine rankings.
  • Implement on-page and off-page SEO strategies to increase organic traffic.
  • Track and report on SEO performance metrics, making data-driven decisions to enhance our online presence.
  • Develop and manage digital advertising campaigns across platforms such as Google Ads, Facebook, and LinkedIn.
  • Create and optimize ad copy and creatives to maximize campaign effectiveness.
  • Monitor and analyze ad performance, adjusting strategies to achieve KPIs.
Qualifications:
  • 2-4 years of hands-on experience in email marketing using HubSpot or Mailchimp.
  • Proven experience with SEO and digital advertising.
  • Familiarity with web analytics tools such as Google Analytics.
Education:
  • Bachelor's degree in Marketing, Communications, Business, or a related field preferred.


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