Digital Marketing Manager
11 hours ago
We are seeking a highly skilled Digital Marketing Manager to join our team at Learning Tree International. As a key member of our marketing team, you will be responsible for developing and executing strategies to optimize our website performance, enhance user experience, and drive e-commerce sales.
Key Responsibilities
- Develop and execute website strategies to optimize performance and enhance user experience.
- Lead digital marketing campaigns to attract traffic, acquire customers, and boost sales through our website.
- Develop and implement demand generation strategies and campaigns to generate leads, nurture prospects, and support sales pipeline growth.
- Implement SEO strategies to improve organic search rankings and oversee SEM campaigns to drive targeted traffic and conversions.
- Analyze website data and user behavior to identify opportunities for conversion rate optimization and implement strategies to improve conversion rates.
- Collaborate with content teams to develop compelling and SEO-optimized content that engages users and supports demand generation efforts.
- Utilize analytics tools to monitor website performance, track KPIs, generate reports, and derive actionable insights for continuous optimization.
- Manage digital marketing budgets effectively, allocating resources to campaigns that deliver the highest ROI and contribute to revenue growth.
- Work closely with product management, design, IT, and sales teams to align website and digital marketing initiatives with overall business objectives.
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field.
- 5+ years of experience in digital marketing, with a focus on website management, e-commerce, and demand generation.
- Strong expertise in website analytics, SEO, SEM, CRO, and proficiency with digital marketing tools and platforms.
- Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Outstanding leadership and project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Exceptional communication skills with the ability to collaborate effectively across teams and influence stakeholders.
Preferred Qualifications
- Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
- Certifications in digital marketing, Google Analytics, or relevant areas.
- Knowledge of HTML/CSS and experience with website CMS platforms.
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