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Senior Business Analyst Lead
2 months ago
Our client, a B2B tech company, is looking for a Senior Lead Business Analyst to join their team on a contract basis. This is a 5-month contract, onsite in Santa Clara, CA.
- Measure and analyze lead management process performance through reports and dashboards across Go to Markets to optimize strategies and conversion rates
- Review large data sets for inconsistencies, investigate root causes, and provide actionable recommendations
- Synthesize findings for stakeholders, and collaborate cross-functionally across Marketing, Inside Sales, and Field Sales by sharing best practices for demand generation activities and sales follow up
- Partner with GTM Operations to identify opportunities for lead management process optimizations and execute change management
- Advise on strategy and creation of joint Sales and Marketing outbound motions
- Monitor campaign creation to ensure accurate set up for lead scoring and routing
- Define lead routing workflows for strategic initiatives and events
- Lead regional enablement for lead management processes and flow, to ensure comprehension of key use cases and self-serve resources.
- Maintain up-to-date documentation.
- Optimize lead funnels with marketing and sales to improve conversion rates and increase pipeline creation and acceleration
- Serve as the key subject matter expert (SME) and business partner to senior leaders by strategizing on optimal workflows, prioritizing requirements, and developing scalable processes and architectures
- Refine lead scoring models to support multiple product lines and geos based on new and expanded go-to-market strategies
- Evaluate lead assignment rules and procedures, identify areas for improvement, and collaborate with appropriate teams to implement enhancements
- Provide strategic guidance on lead management KPIs to marketing and sales
Qualifications:
- 6+ years in marketing or marketing analyst roles
- Experience in marketing operations at a B2B company; enterprise software experience preferred
- In-depth understanding of lead management best practices, with knowledge of the opportunity buying group waterfall model being a plus
- Proven experience in architecting solutions across various marketing and sales systems
- Excellent organizational, project management, communication, and collaboration skills
- Strong conflict-resolution skills utilizing a data-driven, open communication style, and a positive, customer-centric approach
- Ability to influence without authority and develop productive working relationships across marketing, sales, IT, and data warehousing teams
- Eager to learn new technologies with a proactive, roll-up-your-sleeves work ethic
- Ability to manage multiple projects simultaneously, prioritize effectively, work independently, and problem solve under pressure
- Comfortable pulling and analyzing large datasets
- Hands-on experience with Salesforce, Marketo, LeanData, Outreach, Drift, and Demandbase (or similar applications) is a plus