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Senior Business Analyst Lead

2 months ago

Santa Clara, United States 24 Seven Talent Full time

Our client, a B2B tech company, is looking for a Senior Lead Business Analyst to join their team on a contract basis. This is a 5-month contract, onsite in Santa Clara, CA.


  • Measure and analyze lead management process performance through reports and dashboards across Go to Markets to optimize strategies and conversion rates
  • Review large data sets for inconsistencies, investigate root causes, and provide actionable recommendations
  • Synthesize findings for stakeholders, and collaborate cross-functionally across Marketing, Inside Sales, and Field Sales by sharing best practices for demand generation activities and sales follow up
  • Partner with GTM Operations to identify opportunities for lead management process optimizations and execute change management
  • Advise on strategy and creation of joint Sales and Marketing outbound motions
  • Monitor campaign creation to ensure accurate set up for lead scoring and routing
  • Define lead routing workflows for strategic initiatives and events
  • Lead regional enablement for lead management processes and flow, to ensure comprehension of key use cases and self-serve resources.
  • Maintain up-to-date documentation.
  • Optimize lead funnels with marketing and sales to improve conversion rates and increase pipeline creation and acceleration
  • Serve as the key subject matter expert (SME) and business partner to senior leaders by strategizing on optimal workflows, prioritizing requirements, and developing scalable processes and architectures
  • Refine lead scoring models to support multiple product lines and geos based on new and expanded go-to-market strategies
  • Evaluate lead assignment rules and procedures, identify areas for improvement, and collaborate with appropriate teams to implement enhancements
  • Provide strategic guidance on lead management KPIs to marketing and sales


Qualifications:

  • 6+ years in marketing or marketing analyst roles
  • Experience in marketing operations at a B2B company; enterprise software experience preferred
  • In-depth understanding of lead management best practices, with knowledge of the opportunity buying group waterfall model being a plus
  • Proven experience in architecting solutions across various marketing and sales systems
  • Excellent organizational, project management, communication, and collaboration skills
  • Strong conflict-resolution skills utilizing a data-driven, open communication style, and a positive, customer-centric approach
  • Ability to influence without authority and develop productive working relationships across marketing, sales, IT, and data warehousing teams
  • Eager to learn new technologies with a proactive, roll-up-your-sleeves work ethic
  • Ability to manage multiple projects simultaneously, prioritize effectively, work independently, and problem solve under pressure
  • Comfortable pulling and analyzing large datasets
  • Hands-on experience with Salesforce, Marketo, LeanData, Outreach, Drift, and Demandbase (or similar applications) is a plus