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Digital Marketing: Advertising Specialist Facebook/Instagram, Google

3 months ago

New Orleans, United States FSC Interactive Full time

Title: Digital Advertising Specialist


Summary: The Digital Advertising Specialist is a critical member of the FSC team who along with the rest of the paid media team, works to build, optimize, and analyze paid media campaigns. To be successful in this position, the candidate should be well organized and enjoy diving into data to creatively solve problems. Additionally, a passion for research and teamwork is necessary. The position requires strong attention to detail, task management skills, and a willingness to take on whatever change in the algorithms comes next.

You’ll join a team of detailed, analytical, and organized marketers who see data as an opportunity rather than intimidation. They constantly need to improve and are never complacent because there is always something else to test, question, or improve. They are flexible in a fast-paced and ever-changing environment where they deal with multiple clients and deadlines.


Who is FSC?

We’re a New Orleans-based digital marketing agency focused on search, social, and content creation. We use meaningful conversations, analytics, and industry best practices to inform results-driven strategies. We’re a group of experienced professionals connecting brands with consumers while identifying new avenues for client interactions.


A little about us…

Our culture is all about transparency and support. We care about our employees, and our employees care about one another. We pride ourselves on flexibility and collaboration that we believe lets our employees take full ownership of their work while also keeping them happier, healthier, and more creative. Agency social hours and weekly Donuts with co-workers nicely complement our virtual office space.


How we work:

FSC is a collaborative gumbo pot of perspective, expertise, and insight. We work in teams, almost all the time. We give each other space for processing and idea development. We listen to each other, allowing personal stories to manifest into professional excellence. We believe in each other.


Primary Responsibilities:

  • Creating digital marketing campaigns by implementing plans and objectives, optimizing results, tracking progress, and reporting
  • Collecting, analyzing, and processing large amounts of data
  • Managing your work to ensure timely delivery on projects
  • Writing clear and compelling internal and external communications
  • Working collaboratively and cross-functionally to meet the needs of the team and clients
  • Maintaining an up to date knowledge of Google AdWords, Microsoft Ads, and Facebook Ads
  • Preparing monthly reports and making recommendations for optimization


Supervisor: Vice President

Job Status: full-time, non-exempt position


Key Job Requirements:

  • 1 year paid search experience (AdWords/ Facebook a must)
  • Comfort with paid search budgeting, bidding, and testing
  • Strong analytical and reporting skills
  • Excel proficiency and a love of working with numbers
  • Resourceful, lifelong learner
  • Problem solver who is eager to pursue new challenges


Work Perks

Because employee retention and culture are so important, we offer amazing benefits. Here are some of the staff favorites:

  • Top-notch health, dental, and vision insurance — Your physical and mental well-being are important to us. Let’s help keep you healthy
  • Social Hour Thursdays – Every Thursday afternoon, spend time together not working, from playing games, crafting or just hanging out on zoom. We drink beer and wine, because hey, it’s New Orleans. We think about things, and we drink together.
  • Virtual office — Bring your pup along for the ride. Because we are virtual, we want your fur babies to join our work day too.
  • Closed office the week between Christmas and New Year’s — We want you to enjoy your holidays and “turn off” whenever possible. ‘Tis the season to be merry, after all
  • Summer Fridays – Staff receive every other Friday off from Memorial Day to Labor Day to soak up that summer sun (or whatever floats their boat).