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Digital Marketing Strategist

4 weeks ago

New York, New York, United States Go Fish Digital Full time
PPC Strategist Job Description

We're seeking a seasoned PPC Strategist to join our team at Go Fish Digital. As a key member of our digital marketing team, you'll be responsible for developing and executing comprehensive paid media strategies that drive business growth and revenue.

Key Responsibilities:
  • Lead PPC initiatives across 10-15 high-priority projects, including Google Ads, social media campaigns, and LinkedIn ads.
  • Create and document streamlined digital marketing processes that set industry standards.
  • Serve as the primary point of contact for client inquiries, resolving complex issues and leading pivotal strategy discussions.
  • Stay up-to-date with current trends and bring fresh insights to team discussions and strategy sessions.
  • Deliver data-driven insights to optimize paid media performance and continually refine and improve campaign results.
  • Develop and maintain expertise in multiple specialized areas, including Google Shopping campaigns and vertical-specific advertising nuances.
Requirements:
  • Bachelor's degree in a relevant field, such as marketing or communications.
  • 5+ years of experience in PPC and digital marketing.
  • Certified expertise in Google Ads, Google Analytics, and at least one other platform (Bing, Facebook, LinkedIn).
  • High proficiency in Google Tag Manager and Google Shopping campaigns.
  • Baseline understanding of Hubspot and Google Optimize.
  • Exceptional client management and conflict resolution skills.
  • Strong analytical capabilities and expertise across multiple disciplines.
What We Offer:
  • A flexible, hybrid work schedule that allows you to work from home, a coffee shop, or our Raleigh office.
  • A competitive salary and benefits package, including great healthcare benefits.
  • A trusting and flexible work culture that encourages innovation and creativity.
  • The opportunity to work with a talented team of digital marketing professionals who are passionate about delivering exceptional results.
How to Apply:

Please submit your application, including your resume and a one-page cover letter that highlights your unique journey and passion for this role. Don't forget to mention your salary expectations.