Digital Marketing Specialist

5 days ago


New Orleans, Louisiana, United States The Moran Group Full time
Join Our Team as a SEM/Performance Marketing Specialist

We are seeking a talented SEM/Performance Marketing Specialist to join our Digital Marketing team at The Moran Group, a top Louisiana ad agency. As a key member of our team, you will be responsible for planning and executing paid search strategies and tactics for our clients.

Main Responsibilities:
  • Conduct keyword and competitive research for paid search campaigns
  • Create, implement, track, analyze, and optimize paid search campaigns in Google Ads and Microsoft Ads/Bing search engines
  • Analyze and optimize bids, ad copy, and landing pages to maximize paid search effectiveness
  • Set and manage expectations of client and internal teams
  • Collaborate with internal teams on projects with performance and budget goals
  • Provide detailed analysis of key metrics and program tracking techniques to increase overall search performance efficiency
  • Stay up-to-date on SEM tools, trends, tactics, and strategies
  • Contribute to the growth and development of fellow colleagues and the company
Requirements:
  • Degree in Marketing, Business, Math, Communications, or related field or relevant experience
  • Specific knowledge of major search engines such as Google, Yahoo, Bing, and others
  • Experience with website analysis tools (Google Analytics) and keyword tools (Google, etc)
  • Up-to-date on latest paid search changes and industry practices
  • Strong organizational skills and attention to detail
  • Experience with automotive clients (not required)
  • Google Ads and/or Microsoft Ads Qualifications are a plus

We offer a dynamic work environment, opportunities for growth and development, and a chance to work with a talented team of advertising professionals passionate about their clients' success. If you are a motivated and detail-oriented individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity.



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