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Digital Marketing Strategist

2 months ago

New Orleans, Louisiana, United States DACP Holdings Full time
Digital Marketing Specialist

At DACP Holdings, we are seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing campaigns across various channels.

Key Responsibilities:
  • Plan and execute digital marketing campaigns to drive business growth and improve online presence.
  • Develop and implement SEO and SEM strategies to improve search engine rankings and drive targeted traffic.
  • Create and manage email marketing campaigns using HubSpot to engage with customers and promote products.
  • Design and create compelling content for the company's website, social media, and other digital platforms.
  • Monitor and analyze website performance using Google Analytics and Google Data Studio to provide actionable insights and recommendations for improvement.
  • Oversee and optimize social media advertising campaigns using Meta Business Suite to drive engagement and conversions.
Requirements:
  • Proven experience as a Digital Marketer with expertise in SEO, SEM, email marketing, and digital campaign management.
  • Proficiency in HubSpot for email marketing campaign creation, automation, and reporting.
  • In-depth knowledge of Google Ads, Google Analytics, and Google Data Studio.
  • Strong understanding of SEO best practices, including on-page and technical SEO.
  • Experience with Meta Business Suite (Facebook and Instagram ads).
  • Experience in keyword research tools (e.g., SEMrush, Moz, Ahrefs).
  • Excellent analytical skills and the ability to translate data into actionable insights.
  • Strong communication skills and ability to work collaboratively across teams.
  • Basic design skills for web visuals and content creation (experience in Adobe Creative Suite or Canva is a plus).
Benefits:
  • Competitive salary and benefits package.
  • Opportunities for professional development and growth.
  • Creative and collaborative work environment.

DACP Holdings is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.