Digital Marketing Manager
5 days ago
Are you passionate about driving innovation in healthcare and science? Do you thrive in a fast-paced environment where no two days are the same? DelRicht Research is seeking a highly skilled Paid Search Manager to join our team and help us move medicine forward.
About the RoleAs a Paid Search Manager, you will be responsible for developing and executing paid search and social media campaigns to effectively recruit patients for our clinical trials. You will work closely with our internal teams to understand clinical trial objectives, target demographics, and messaging requirements. Your expertise in digital advertising platforms, such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager, will be crucial in optimizing campaign performance and driving engagement.
Key Responsibilities- Develop and execute paid search and social media campaigns to recruit patients for clinical trials
- Collaborate with internal teams to understand clinical trial objectives and messaging requirements
- Utilize digital advertising platforms to reach potential participants and optimize campaign performance
- Conduct keyword research, audience segmentation, and A/B split testing to refine campaign strategies
- Work closely with the recruitment team to develop engaging ad copy and visuals
- Monitor campaign metrics and generate regular reports to track progress and identify areas for improvement
- Help manage and allocate budgets across campaigns while seeking opportunities to improve ROI
- Bachelor's degree in Marketing, Advertising, Communications, or a related field
- Minimum 3-4 years of experience managing paid media advertising campaigns
- Proficiency in digital advertising platforms, such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager
- Strong analytical skills with the ability to interpret data and optimize campaign performance
- Medical, Dental, Vision benefits with generous employer contributions
- Short and Long Term Disability and Group Life Coverage
- Paid Time Off that builds throughout your career with the company
- 401K with discretionary match/profit sharing
- Exceptional bonus plans
We are an equal opportunity employer and consider all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.
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