Director of Sales and Marketing

5 days ago

San Francisco, United States Canopy by Hilton San Francisco SoMa Full time

Director of Sales and Marketing


Overall Role:

Develop and book future business by identifying potential leads and actively soliciting future business within specified territory. Prospect and develop new accounts. Responsible for maximizing a hotel's revenues by developing programs to increase occupancy and make profitable use of its accommodation, meeting, and leisure facilities. Market the hotel to various markets using various social platforms.

Since this is a preopening hotel position you will be responsible for setting up the sales department for the hotel. This would include but is not limited to training team, setting standards, procedures, creating a market for the hotel within the Comp set. Be a self-starter willing to take on additional responsibilities within and over the DOS Role as needed.


Core Responsibilities include:

  • Responsible for prospecting, soliciting, and booking groups which maximize revenue for the hotel.
  • Create new relationships with clients in the corporate, Leisure SMERF Business Travel (BT) and/or Groups
  • Proactively conduct outside sales calls conduct sales tours and entertain clients. Service and Prospect leads for the Hotel.
  • Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
  • Identify creative ways to increase business for the hotel and its facilities.
  • Develop and implement creative local marketing channels, including social media channels.
  • Prepare company contracts for the hotel in accordance with current business and pricing conditions.
  • Understand the content reflected in contracts and how to negotiate terms therein.
  • Interact with in house guests and solicit future business or generate leads
  • Monitor production of all top accounts and evaluate trends within your market.
  • Comply with attainment of individual goals as well as team goals and budgeted metrics.
  • Train all members of the hotel staff on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue.
  • Develop a full working knowledge of the operations and policies of the hotel including Sales Food and Beverage Front Office and Reservations.
  • Complete RFPs for Corporates by working with the Revenue Team and Hotel General Managers
  • Cold calling
  • Responsible for promoting and marketing the hotel and its facilities to conference planners, tour operators, wholesalers, and ad hoc group members. Conduct on-site assessments of the property with prospective clients.
  • Maintain good relationships with existing clients, generating repeat business.
  • Complete weekly prospective calls and demonstrate a conversion rate into actual sales bookings.
  • Will be responsible for coordinating marketing and promotional activities to meet customer needs, working closely with other hotel staff to ensure customers are satisfied with the facilities and their time there. Provides outstanding customer service when dealing with potential new customers or leads.
  • Create various marketing plans and promotions in coordination with the revenue team. As marketing manager, you will work closely with other members of the hotel management & revenue team to identify marketing priorities. Review future booking levels to plan dates for promotions to increase occupancy rates.
  • Preparing Daily Weekly and Monthly reports for the management team
  • Guide, train and mentor the Sales team
  • Any other tasks assigned from time to time.


Requirements

· A self-starter with an outgoing personality who enjoys interacting with new and established clients.

· Prefer experience in hotel sales and experience of working in Branded hotels. Prior experience with Hilton is preferred.

· Prior experience in Catering is preferred

· Has excellent written and oral communication skills and telephone etiquette.

· This person must present a professional appearance.

· This person must be able to handle the stress of multiple tasks; must be able to organize and prioritize tasks in order to meet deadlines in a timely manner.

· This person must be punctual and able to work flexible hours, including weekends.

· Intermediate computer skills with a proficiency in Microsoft Word and Excel are required and knowledge of Delphi, Cvents, Salesforce is preferred

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