Sales and Marketing Director

4 weeks ago

San Francisco, United States Elder Care Alliance Full time

Sales and Marketing Director - San Francisco

Minimum Requirements
  • Bachelor degree in business, marketing, or related field required
  • Minimum five years sales and marketing experience, with successful track record in identifying and building local relationships to drive business
  • Demonstrated sales experience in senior living, hotel/ hospitality, or related healthcare environment
  • Sensitivity and knowledge of working with older adults and the aging process
  • Good written and verbal communication skills and organizational skills
  • Ability to prioritize and manage a variety of projects simultaneously
Responsibilities
  • Develops the annual sales and marketing plan and budget with input from Executive Staff to optimize program offerings to identified markets of older adults
  • Participates in planning unit availability, pricing levels, marketable services, and advertising themes
  • Is responsible for converting leads to move-in by maintaining sales tracking processes such as prospective lists, sales activity reports, and facility vacancy and room readiness
  • Generates weekly census and monthly activity status
  • Manages advertising and promotional expenditures, initiating contracts with advertising resources for ad creation and placement
  • Oversees creation, editing, and distribution of sales and collateral materials, in concert with overall ECA marketing standards
  • Plans, organizes and executes marketing events both inside and outside of the community to create opportunities of exposure to our services
  • Plans and executes effective outreach to increase community awareness of AlmaVia of San Francisco and quality aging services in general
  • Represents and promotes AVSF to the larger community through special promotional events, prospective resident seminars, distribution of materials, and presentations
  • Manages sales activities for all levels of care, screening, and interviewing of prospective residents and family members
  • Negotiates entrance fees and monthly rates with prospective residents
  • Oversees and coordinates application and admission processes, contractual documentation and resident handbooks, establishment of resident file and face sheets in computer tracking system
  • Collaborates closely with management team to coordinate new admissions and internal moves of residents from one accommodation to another, and to find solutions to meet the changing needs of residents
  • Provides training to staff as needed in customer relations and related topics
Benefits
  • We offer competitive pay and phenomenal benefits
  • Generous Paid Time Off
  • Paid holidays
  • Retirement plans
  • Comprehensive medical, dental & vision plans
  • Flexible spending
  • Tuition Reimbursement to promote your career advancement
  • ++much more

An Elder Care Alliance Community

Do you enjoy working with seniors? Do you want to work in a setting where you are valued and appreciated? AlmaVia of San Francisco is a vibrant retirement community located within walking distance from the Daly City BART Station. We pride ourselves on being a person-centered community and value our employees and residents. We are currently hiring.

About This Career Opportunity

The Sales and Marketing Director is responsible for:

  • Developing the annual sales and marketing plan and budget with input from Executive Staff to optimize program offerings to identified markets of older adults.
  • Participating in planning unit availability, pricing levels, marketable services, and advertising themes.
  • Converting leads to move-in by maintaining sales tracking processes.
  • Generating weekly census and monthly activity status.
  • Managing advertising and promotional expenditures.
  • Overseeing creation, editing, and distribution of sales and collateral materials.
  • Planning, organizing and executing marketing events.
  • Executing effective outreach to increase community awareness.
  • Representing and promoting AVSF to the larger community.
  • Managing sales activities for all levels of care.
  • Negotiating entrance fees and monthly rates.
  • Overseeing and coordinating application and admission processes.
  • Collaborating closely with management team.
  • Providing training to staff.

“Equal Employment Opportunity/M/F/disability/protected veteran status”

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