Sales Manager
3 weeks ago
Job Description: Sales Manager
Role Overview The Sales Manager will play a crucial role in driving both short-term and long-term business objectives. This role involves leading a team focused on expanding the client base, enhancing market presence, and implementing strategic sales and marketing initiatives across multiple channels.
Organizational Structure
- Department: Sales & Marketing
- Reports to: Senior Executive Team
- Supervises: Sales and Marketing Teams
Employment Type: Full-Time, Exempt
Qualifications:
- Bachelor’s or master’s degree in a relevant discipline
- Minimum of three years in a leadership role within sales
- Proficient with CRM systems and CMS tools
- Experienced in using data analytics for market research
- Familiar with Salesforce or equivalent platforms
- Strong skills in communication, presentation, and negotiation
- Expertise in traditional and digital marketing, including social media
- Knowledgeable in Account-Based Marketing (ABM)
- Experienced in leveraging data to drive marketing and sales strategies
Key Responsibilities:
- Conduct market analysis to identify growth opportunities and assess the performance of existing products and services.
- Develop and lead comprehensive marketing campaigns that align with business goals.
- Analyze pricing strategies to ensure competitive positioning in the market.
- Oversee and manage promotional efforts, including events and advertising.
- Provide leadership to the sales team, ensuring targets are met and exceeded.
- Utilize sales data to forecast outcomes, refine strategies, and improve market penetration.
- Engage with prospective clients to understand their needs and propose tailored solutions.
- Collaborate with senior management to develop and refine sales and marketing strategies.
- Manage the department's budget, ensuring optimal allocation of resources.
- Undertake additional duties as needed to support business objectives.
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