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Regional Sales Manager
3 months ago
Regional Sales Manager – IPSO: BBRK Region
Location: Greater Birmingham, AL
We're looking for a Regional Sales Manager (RSM) to join our winning sales team. The RSM will report to the Senior Director of Sales and is responsible for the overall development of volume, revenue, share and team capabilities within the assigned geographic area with strategic bottler partners that have a multi state/multi franchise footprint including CSD and premium still business. This role will be wired to Buffalo Rock Company (BRC) and other Alabama Bottlers in the geography, covering 3 states (Alabama, West Georgia, Florida Panhandle). Buffalo Rock Company owns and operates production providing solutions for surrounding bottlers and are instrumental in leading support of emerging initiatives. The role aggressively leads a defined sales team of two Territory Sales Managers in the pursuit of growth and business development across channels and segments material to KDP. The Regional Sales Manager will drive the business strategy and disciplines required to manage an effective coverage program supporting the KDP/BRC strategic bottler partnership while operating within assigned budgets and compliance disciplines. He/She will work to optimize existing relationships with the customer to achieve sales and profit targets for key accounts and business channels across multiple markets with complex customer matrixes. He/she will also be accountable for developing and implementing pricing agreements (as applicable), promotion, and marketing strategies for the various regions/divisions.
Responsibilities:
Develop and influence relationships and execution with Buffalo Rock Company & Alabama FOBO Bottlers across Sales, Operations, Retail and Marketing functionsAbility to analyze syndicated data and other internal selling tools to create insights and action for our Bottling partnersBuild, sell, and manage account strategies and plans with selling partners for key accounts and business channelsBuild relationships with Plant/Distributor Directors and ordering leads to influence product supply and concentrate/finished goods ordersBuilds and implements programs and market initiatives for their region that can be implemented throughout the network and will affect the long-term growth of the organizationLead, develop and motivate a team in order to achieve corporate KPI's across brandsCoach sales team in their selling techniques and territory managementCommunicate sales plans, sales targets, and track the execution of team objectivesManage team territory coverage planLead weekly team sales meetings, as well as plan and lead regional meetingsWork as a key point of contact between bottler sales operations and internal KDP field sales team for execution prioritiesProvide regular communication with sales director on team results, employee relations, and competitive activity in the marketResponsible for the management of regional budgets & monthly/annual forecastingHR accountability for performance reviews, recruitment and training.Collaborate internally with key stakeholders to improve processes, route to market strategy and elevate business acumenEnsure high performance results of your team:- Foster a culture of trust and wellbeing that prioritizes the team and values employee contributions.
- Drive a shared vision with clear goals and accountability, supported by regular conversations to maximize talent.
- Embrace diverse perspectives to foster innovation, learning from both successes and failures.
- Establish a safe environment where team members are motivated, heard, and aligned with clear expectations.
