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Marketing Coordinator

3 months ago

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Aeroflow Diabetes Marketing Coordinator
Aeroflow Health is in search of a Marketing Coordinator for its rapidly growing division, Aeroflow Diabetes, part of a comprehensive Medical Equipment provider based in Asheville, North Carolina.

The Opportunity:
The Aeroflow Diabetes marketing team is responsible for devising and implementing a strategic marketing approach concentrating on lead generation and enhancing brand recognition through various channels like email, social media, influencer marketing, content creation, SEO, PR, and more. We are dedicated to transforming the way we do business by focusing on our customers, community, and colleagues. Within Aeroflow, the Diabetes team encompasses roles related to customer interaction, physician interaction, sales, marketing, billing, and operations.

Our Team Focus:
Aeroflow Diabetes specializes in providing top-notch customer assistance for diabetic patients seeking continuous glucose monitoring therapy covered by their insurance.

Our Customers:
We assist patients who want to upgrade from traditional blood glucose monitors to the latest standard of care.

Our Team Dynamic:
Our team plays a crucial role in helping patients improve their lives by ensuring the accessibility, affordability, and doorstep delivery of this new technology.

Your Primary Responsibilities:
As a Marketing Coordinator, you will be tasked with:

  • Coordinating website updates in collaboration with marketing, development, and SEO teams.
  • Designing and formatting various web pages and content pages.
  • Collaborating with different teams to implement technical SEO recommendations.
  • Participating in User Acceptance Testing and prioritizing A/B tests.
  • Overseeing social media interactions, creating compelling social content, and executing social media strategies.
  • Supporting brand marketing, content marketing, and various business initiatives.
  • Required Qualifications:
    • Minimum of 3 years of experience in marketing, digital media, or advertising.
    • Experience in omni-channel marketing campaigns.
    • Strong project management skills and attention to detail.
    • Basic understanding of UX, website design, and SEO best practices.
    • Proficiency in Canva, Photoshop, or similar design platforms.
    • Excellent communication and presentation skills.
  • Key Attributes:
    • Awareness of authentic brand participation in marketing.
    • Cultural sensitivity to trends and hot topics.
    • Eye for design and adherence to brand guidelines.
    • Highly organized, detail-oriented, and capable of multitasking.
    • Self-motivated with strong initiative and resourcefulness.
    • Compliance with HIPAA regulations on patient confidentiality.
  • What we look for:

A vital member of the Aeroflow Urology marketing team, the Marketing Coordinator for Aeroflow Diabetes will play a significant role in this emerging division, assisting the marketing manager and collaborating with cross-functional teams. The ideal candidate will possess a blend of creativity and analytical skills, with extensive experience across multiple marketing channels. We seek an enthusiastic individual who thrives in a dynamic environment and can work effectively both independently and as part of a team.


Perks and Benefits:
Aeroflow Health offers competitive compensation, various health plans, dental and vision insurance, parental leave, 401K with company match, paid holidays, Employee Assistance Programs, and much more. At Aeroflow, we value our employees' dedication and commitment to excellence.

Aeroflow Health takes pride in numerous accomplishments at local and national levels, including being recognized as an Inc. 5000 Best Place to Work, Family Forward Certified, HME Excellence Award recipient, and winner of the Sky High Growth Award. We are an equal opportunity employer dedicated to fostering diversity and inclusivity in the workplace, committed to preventing discrimination based on various protected characteristics.

If you believe you meet the outlined criteria for this role and are interested in this opportunity, we encourage you to get in touch with us promptly.