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Communications and Marketing Senior Manager

2 months ago

Asheville, North Carolina, United States Asheville Humane Society Inc Full time
Position Overview

Asheville Humane Society Inc. is committed to enhancing the quality of life for animals and their human companions. Our mission extends beyond sheltering to fostering a compassionate community.

Role Summary

The Senior Manager of Communications and Marketing will spearhead the strategic planning, development, and execution of comprehensive marketing initiatives, communication strategies, and public relations efforts across various platforms. The aim is to inform the public, boost engagement, and motivate community support.

Work Schedule: This position is primarily based in the Adoption Center, with the possibility of remote work upon supervisor approval. Standard working hours are Monday to Friday, from 8:30 a.m. to 5:30 p.m., with flexibility based on organizational needs.

Compensation and Benefits: The annual salary for this role ranges from $50,000 to $52,000. We offer a robust benefits package for full-time employees, including medical, dental, and vision insurance, a Simple IRA plan with a company match, 18 days of paid time off in the first year, paid holidays, and discounts on pet prescriptions.

Key Responsibilities:

  • Work collaboratively with the Fundraising & Engagement Team to develop and implement strategies for donor acquisition and retention through various campaigns, email communications, and direct mail.
  • Effectively manage resources and budgets, including oversight of external vendors and advertising contracts.
  • Maintain and update the organization's Wordpress website, ensuring timely updates and addressing issues as they arise.
  • Collaborate with the Marketing & Communications team and contractors to create, publish, and distribute various media materials, including event promotions, annual reports, and print campaigns.
  • Oversee the strategic social media plan, implementing key performance indicators to coordinate team efforts and provide guidance on responses.
  • Manage requests for graphic design materials to support various initiatives across the organization.
  • Direct the strategic utilization of both organic and paid channels for marketing efforts, including pay-per-click and lead generation campaigns.
  • Ensure a consistent and positive brand experience across all marketing channels.
  • Develop methods to evaluate marketing efforts and make informed decisions based on data.
  • Act as the primary liaison for media outlets, building relationships with key influencers and stations.
  • Collaborate with Senior Leadership to create and implement an effective crisis management plan.
  • Formulate long-term strategies to enhance organizational goals, such as increasing adoptions and volunteer engagement.
  • Execute duties related to the contract with the Direct Mailing provider, ensuring alignment with the organization's brand voice.
  • Prepare clear and informative press releases, news briefings, and talking points, coordinating all media engagements.
  • Manage the scheduling and execution of newsletters for targeted audiences.
  • Participate in weekly Operations Meetings, collaborating with various departments to produce cohesive marketing materials.
  • Support the Executive Director with media relations as needed.
  • Supervise and assist the Content Coordinator.
  • Perform additional duties as assigned.

Qualifications:

  • Bachelor's degree in a relevant field (Communications, Marketing, Public Relations, Professional Writing, etc.) is required.
  • Proficient understanding of Wordpress and strong computer skills, including MS Office, Adobe Suite, and Canva.
  • Experience with social media as a tool for outreach and fundraising.
  • Knowledge of social media and website metrics and best practices.
  • Creative mindset with experience in identifying target audiences and developing engaging marketing campaigns.
  • Ability to manage multiple projects independently and meet deadlines.
  • Strong analytical skills and a data-driven approach.
  • Experience in public speaking and conducting interviews.
  • Excellent interpersonal, organizational, written, and verbal communication skills.
  • Able to collaborate effectively with colleagues and volunteers at all levels.
  • Willingness to learn proper animal handling skills and pursue Fear-Free Certification.