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Content Marketing Manager

2 months ago

Asheville, North Carolina, United States Genova Diagnostics Full time
Job Summary

We are seeking a highly skilled Digital Content Specialist to join our team at Genova Diagnostics. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive communications strategies to support our brand and drive business growth.

Key Responsibilities
  • Content Creation: Develop engaging content across various channels, including social media, email, and website, to maintain a strong brand presence and drive customer engagement.
  • Website Maintenance: Manage and update our website using Bloomreach CMS, ensuring that content is current, accurate, and aligned with our brand messaging.
  • Email Campaigns: Assist in the design and deployment of marketing emails, leveraging HTML/CSS for email template creation and ensuring seamless integration with our marketing automation platform.
  • Social Media Coordination: Contribute to the creation and scheduling of social media content across various platforms, fostering a strong online presence and engaging with our target audience.
  • Instruction Database Maintenance: Update and manage a centralized database of product instructions for internal and external use, ensuring accuracy and consistency.
Requirements
  • Education and/or Experience: Bachelor's degree in marketing, business, or technology, with a minimum of three years of related experience and/or training.
  • Computer Skills: Proficiency in web development, including content, design, and functionality; marketing automation experience (Pardot, Marketo, Hubspot, etc.); basic HTML knowledge and functional skills; proficiency with analytics (Google Analytics); knowledge of Spreadsheet and Word Processing software; familiarity with social media networks (Facebook, You Tube, Twitter, and LinkedIn) from a business perspective.
  • Skills and Attributes: Excellent communication skills (written and verbal); highly organized and detail-oriented; strong time management skills to achieve successful implementation of tasks and projects; ability to work cross-functionally with all levels of the organization; positive attitude that inspires departmental and cross-functional team members to deliver maximum job performance.
Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually quiet.