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Marketing Communications Specialist

2 months ago

Asheville, North Carolina, United States Genova Diagnostics Full time
Job Summary

We are seeking a highly skilled Digital Content Specialist to join our team at Genova Diagnostics. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive communications strategies to support our brand and drive business growth.

Key Responsibilities
  • Content Creation: Develop engaging content to maintain audience interest and foster long-term brand loyalty.
  • Website Maintenance: Manage and update our website using Bloomreach CMS, ensuring content remains current and relevant.
  • Email Campaigns: Assist in designing and deploying marketing emails, utilizing HTML/CSS for template creation.
  • Social Media Coordination: Contribute to the creation and scheduling of social media content across various platforms.
  • Instruction Database Maintenance: Update and manage a centralized database of product instructions for internal and external use.
Requirements
  • Education and/or Experience: Bachelor's degree in marketing, business, or technology, with three years of related experience and/or training.
  • Computer Skills: Proficiency in web development, marketing automation, and analytics, with knowledge of HTML, CSS, and spreadsheet software.
  • Skills and Attributes: Excellent communication skills, highly organized, strong time management skills, and ability to work cross-functionally with all levels of the organization.
Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.