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Senior Manager, Inclusive Marketing and Engagement

3 months ago

San Francisco, California, United States 100-SFDC Inc. Full time

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remote type

Office - Flexible

locations

California - San Francisco

Illinois - Chicago

New York - New York

Georgia - Atlanta

Indiana - Indianapolis

time type

Full time

posted on

Posted Yesterday

job requisition id

JR253708


To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category
Marketing & Communications

Job Details
About Salesforce
We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM.

Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way.

And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world.

If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.

About Salesforce
We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM.

Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way.

And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world.

If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.

Office of Equality
At Salesforce, equality is not just one of our core values – it's who we are. And it's how we innovate and lead.

We are striving to build a workplace that reflects the diverse communities around us and where every employee feels seen, heard, valued and empowered to do the best work of their career.

If you are experienced and passionate about leading inclusive talent processes, fostering a culture of belonging, and driving impact within companies, industries, and beyond – this is the team you're looking for.

Primary Responsibilities

Develop inclusive marketing strategies:
Collaborate with stakeholders to identify opportunities to integrate diversity, equity, and inclusion (DEI) principles into marketing campaigns.

Develop comprehensive strategies that reflect diverse perspectives and promote inclusivity in messaging, imagery, and storytelling.

Lead inclusive marketing enablement for our company, customers, and partners

Create inclusive content and campaigns:
Conceptualize and create marketing content that celebrates diversity, showcases representation, and promotes belonging.


Ensure that marketing materials, including advertisements, social media posts, and website content, reflect a diverse range of voices, cultures, and identities.

Collaborate with content creators, designers, and copywriters to produce compelling and culturally sensitive marketing assets.

Lead end to end events- in partnership with Recruitment Marketing

Collaborate with stakeholders to define objectives, themes, and target audiences for equality-focused events.

Conduct research and gather insights to inform event planning and programming.

Develop a strategic roadmap for executing a series of events aligned with organizational goals and values related to equality.

Lead the end-to-end planning and execution of equality events, including conferences, workshops, panel discussions, and awareness campaigns.

Develop event timelines, budgets, and logistics plans to ensure smooth execution.

Coordinate with internal teams, external vendors, and partners to secure venues, speakers, sponsors, and other resources.

Develop marketing and promotion strategies to raise awareness and drive attendance for equality events.

Build relationships with Employee Resource Groups, Salesforce Ecosystem and industry partners to enhance event impact and reach.

Monitor and evaluate impact:
Track key performance indicators (KPIs) related to inclusivity and engagement, such as audience demographics, engagement metrics, and sentiment analysis.

Analyze data and insights to assess the effectiveness of inclusive marketing strategies and identify areas for improvement.

Iterate on marketing initiatives based on feedback and insights to optimize impact and relevance.

Experience + Skills
8+ years of experience in marketing, with a focus on diversity, equity, and inclusion.

Demonstrated experience in leading and managing high-performing teams

Demonstrated understanding of cultural competence, intersectionality, and inclusive marketing principles.

Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and engage diverse stakeholders.

Strong analytical skills and experience with data-driven decision-making.

Commitment to advancing diversity, equity, and inclusion in marketing practices and beyond.

Accommodations
If you require assistance due to a disability applying for open positions please submit a request via this

Accommodations Request Form .
Posting Statement
At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces.

We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.

Learn more about Equality at

and explore our company benefits at

.
Salesforce

is an Equal Employment Opportunity and Affirmative Action Employer.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Salesforce

does not accept unsolicited headhunter and agency resumes.

Salesforce

will not pay any third-party agency or company that does not have a signed agreement with

Salesforce

.
Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For New York-based roles, the base salary hiring range for this position is $164,000 to $225,500.For California-based roles, the base salary hiring range for this position is $164,000 to $225,500.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.

Certain roles may be eligible for incentive compensation, equity, benefits.

More details about our company benefits can be found at the following link:

About Us

We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM.

Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way.

And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world.

If you believe in business as the greatest platform for change and in companies doing well

and

doing good – you've come to the right place.

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