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Senior Customer Engagement Marketing Manager
2 months ago
Change is seeking a Senior Customer Engagement Marketing Manager to enhance lifecycle strategies and develop essential customer journey touchpoints to stimulate actions on our platform. Reporting to the Associate Director of Customer Engagement Marketing, you will be a vital member of our Customer Engagement Marketing Team, responsible for creating, optimizing, and refining dynamic user journeys, mentoring lifecycle marketing managers, and establishing a center of excellence.
As a public benefit corporation and the largest platform for social change globally, we engage 100 million users monthly, facilitating over 50,000 campaigns each month, all driven by user-generated revenue. Our platform empowers users to achieve victories for change every hour.
From mobilizing millions to address environmental crises to advocating for social justice, numerous movements have originated on our platform. We aim to amplify these efforts, and your expertise is essential.
Key Responsibilities:
- Design and execute strategies to boost user engagement, retention, and lifetime value;
- Enhance new user retention through the development and management of an experimental roadmap;
- Create and refine dynamic user journeys and campaigns that enhance performance;
- Guide, mentor, and elevate lifecycle marketing managers in hypothesis-driven experimentation, storytelling, and data analysis;
- Streamline processes to increase the velocity of experiments and content production.
Core Competencies Required:
- Proficiency in lifecycle marketing strategic planning, project management, and data-driven customer segmentation, utilizing technical expertise in lifecycle marketing software to optimize campaigns and craft impactful messaging;
- Experience in planning and executing experimental strategies, leveraging insights to enhance the effectiveness of lifecycle initiatives on user engagement and monetization;
- Skilled in collaborating with Design, Product, and Brand teams to deliver exceptional campaigns that resonate with users and foster brand loyalty;
- Extensive background in customer journey mapping to pinpoint key engagement opportunities;
- Exceptional verbal and written communication skills with strong collaborative abilities;
- Demonstrated leadership in developing and managing individual contributors.
Desired Experience:
- At least 6 years of lifecycle marketing experience, preferably within a large-scale consumer marketplace, e-commerce, or direct-to-consumer technology sector;
- A minimum of 2 years in a managerial role;
- Strong familiarity with cross-channel marketing platforms (e.g., Iterable or Braze);
- Experience in expanding marketing efforts beyond email to include web, SMS, push notifications, and other channels.
Additional Information:
This is a full-time position, and we welcome candidates from various regions.
Our compensation philosophy emphasizes pay equity, with salaries determined based on a predefined scale, the role's level, and the local cost of labor. The annual salary for a Senior Customer Engagement Marketing Manager is $143,500 in major metropolitan areas, with adjustments for other locations.
We are committed to fostering a diverse and inclusive workplace, actively seeking candidates from various backgrounds, cultures, and experiences. We value all identities and perspectives and encourage applications from individuals who can contribute to our diverse team.
We also prioritize providing reasonable accommodations throughout the recruitment process for candidates with disabilities. If you require assistance or accommodations, please inform your recruiter.
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