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Senior Manager, Marketing Customer Strategy

4 months ago

LAKE FOREST, United States Grainger Businesses Full time
About Grainger:

Grainger is a leading broad line distributor with operations primarily in North America, Japan and the United Kingdom. We achieve our purpose, We Keep the World Working®, by serving more than 4.5 million customers with a wide range of products that keep their operations running and their people safe. Grainger also delivers services and solutions, such as technical support and inventory management, to save customers time and money.

We're looking for passionate people who can move our company forward. As one of the 100 Best Companies to Work For, we have a welcoming workplace where you can build a career for yourself while fulfilling our purpose to keep the world working. We embrace new ways of thinking and recognize everyone is an individual. Find your way with Grainger today.

 

Position Details:

The Senior Manager, Marketing Customer Strategy leads a team responsible for driving a set of targeted mid-funnel customer objectives through multichannel marketing programs.

This role is responsible for synthesizing business strategy of aligned efforts associated to Customer Strategy & Marketing (CSM) objectives. Owns business partner relationships.  Provides strategic insight on priorities and capabilities that would evolve Grainger’s Customer Strategy objective and KPIs. 

Develops processes, criteria, and governance cross-functionally to break down barriers, improve strategic marketing program output and executes against specialized strategies at scale. Manages a set of business partner relationships with aligned key strategy to enable support of marketing business strategy across customer objectives.

 

You will be reporting to Sr. Director, Targeted Marketing and Orchestration

 

You Will:

  • Leads the development of marketing strategy for aligned customer objective and business go-to-market strategies across the mid-funnel. Collaborates with pod team on the broader development of the marketing plans across other channels.

  • Prioritizes new work of the CSM Objective pod and coordinates across channel/creative refresh needs in support of aligned creative execution.

  • In collaboration with the reporting and analytics team establishes and measures KPIs and dashboards linked to CSM objectives to track, understand customer lifetime value (LTV) objective, and optimize performance.

  • Partners with audience enablement to ensure targeting of audience/ effectiveness of audience against CSM objective. Supports development of effective and efficient operating models with internal partners given the highly cross-functional nature of the work.

  • Evaluates the success of the investment, ensures LTV payback on marketing investment is profitable/driving CSM objectives.

You Have:

  • Bachelor’s degree in marketing, Business, or related field; MBA.

  • 7+ years of relevant work experience in marketing strategy and execution

  • Experience managing and prioritizing multiple projects with competing timelines in large organizations.

  • Experience translating strategic plan to actionable tactics.

  • Experience utilizing analytics to driving decisions.

  • Experience establishing relationships and influencing stakeholders at all levels of the organization.

  • Experience in the digital marketing space,.

Rewards and Benefits:

With benefits starting day one, our programs provide choice and flexibility to meet team members' individual needs. Check out the highlights below and review all our benefits at GraingerTotalRewards.com.

  • Medical, dental, vision, life, and pet insurance plans and 6 free sessions each year with a licensed therapist to support your emotional wellbeing

  • Paid time off (PTO) and 6 company holidays per year

  • 6% company contribution to a 401(k) Retirement Savings Plan each pay period, no match required

  • Employee discounts, tuition reimbursement, student loan refinancing and free access to financial counseling, education and tools

  • Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents

DEI Statement

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

We are committed to fostering an inclusive, accessible environment that includes both providing reasonable accommodations to individuals with disabilities during the application and hiring process as well as throughout the course of one’s employment.  With this in mind, should you need a reasonable accommodation during the application and selection process, please advise us so that we can provide appropriate assistance.

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