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Senior Customer Experience Manager
2 months ago
We are seeking a highly experienced Senior Manager of CRM to lead our customer relationship strategy with a specialized focus on personalization and contact strategy. The ideal candidate will be an expert in using CRM tools and analytics to create personalized customer experiences and develop contact strategies that engage customers across multiple channels.
Key Responsibilities- Develop and Implement CRM Strategies: Create comprehensive CRM strategies focused on personalization and customer engagement, aiming to maximize customer lifetime value and loyalty.
- Lead Targeted Marketing Campaigns: Plan and execute targeted marketing campaigns and journeys based on customer segmentation, behavior analysis, and predictive modeling.
- Collaborate with Cross-Functional Teams: Work with marketing, sales, and IT teams to integrate CRM strategies with broader business objectives.
- Monitor and Evaluate CRM Initiatives: Monitor and evaluate the effectiveness of CRM initiatives, adjusting strategies based on performance data and market trends.
- Stay Up-to-Date with Industry Trends: Stay abreast of the latest technologies and trends in CRM, personalization, and customer engagement, recommending improvements and innovations.
- Bachelor's Degree in Marketing or Business Administration: A degree in marketing or business administration is required.
- Minimum 7 Years of CRM Experience: A minimum of 7 years of experience in CRM, with a proven track record of developing and implementing successful personalization and contact strategies.
- Analytical and Creative Skills: Analytical and creative skills, with expertise in customer data analysis, segmentation, and predictive modeling.
- Experience with CRM Software: Experience with CRM software and marketing automation tools, with a deep understanding of their capabilities and limitations.
- Exceptional Leadership Skills: Exceptional leadership skills, with experience managing cross-functional projects.
- Excellent Communication Skills: Excellent communication and collaboration skills, with the ability to work effectively with stakeholders at all levels.
- Up-to-Date Knowledge of CRM Best Practices: Up-to-date knowledge of CRM best practices, trends, and technologies.
- Demonstrated Ability to Manage Budgets: Demonstrated ability to manage budgets, measure ROI, and make data-driven decisions.
