Senior Targeted Marketing Specialist

3 months ago

Lake Forest, United States Grainger Full time

About Grainger: Grainger is a leading broad line distributor with operations primarily in North America, Japan and the United Kingdom. We achieve our purpose, We Keep the World Working, by serving more than 4.5 million customers with a wide range of products that keep their operations running and their people safe. Grainger also delivers services and solutions, such as technical support and inventory management, to save customers time and money. We're looking for passionate people who can move our company forward. As one of the 100 Best Companies to Work For, we have a welcoming workplace where you can build a career for yourself while fulfilling our purpose to keep the world working. We embrace new ways of thinking and recognize everyone is an individual. Find your way with Grainger today. You will report to the Email Channel Lead This is a Hybrid role, requiring in office attendance in Like Forest, IL Position Details: This position will assist in planning, executing, and optimizing email and marketing assets. You will be responsible for identifying and supporting channel optimizations and Customer objective growth with a focus on targeted mid funnel objectives. You Will: Develop customer-centric email strategies based on data-driven customer needs, customer objectives, and analytics Collaborate with marketing and customer strategy teams to build and optimize email strategies/executions that will fulfill a customer need and advance business and marketing goals End-to-end email strategy, asset creation, and campaign execution, including KPI identification, campaign set up, and list segmentation across promotional and trigger campaigns Responsible for reporting and sharing insights for the campaigns executed on a regular cadence Marketing Assets Assist in managing the GCOM Marketing asset strategy - planning, prioritization, governance, and measurement Identify opportunities for personalization efforts and testing on GCOM aligned to the customer objectives and email experience Reporting and sharing insights for the GCOM assets executed on a regular cadence You Have: 3-5 years of experience in email/targeted marketing or related field Experience in customer-centric marketing, customer segmentation, and building and launching digital campaigns Strong understanding of email best practices, i.e. CAN-SPAM laws, content creation, list management and targeting, knowledge of dynamic content and campaign automation Experience with customer segmentation and personalization testing Ability to exhibit strong collaborative, team working, and verbal/written communication skills Rewards and Benefits: With benefits starting day one, our programs provide choice and flexibility to meet team members' individual needs. Check out the highlights below and review all our benefits at . Medical, dental, vision, life, and pet insurance plans and 6 free sessions each year with a licensed therapist to support your emotional wellbeing Paid time off (PTO) and 6 company holidays per year 6% company contribution to a 401(k) Retirement Savings Plan each pay period, no match required Employee discounts, tuition reimbursement, student loan refinancing and free access to financial counseling, education and tools Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents DEI Statement We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace. We are committed to fostering an inclusive, accessible environment that includes both providing reasonable accommodations to individuals with disabilities during the application and hiring process as well as throughout the course of one's employment. With this in mind, should you need a reasonable accommodation during the application and selection process, please advise us so that we can provide appropriate assistance. #LI-Hybrid

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