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Senior Customer Relationship Manager

2 months ago


Woodcliff Lake, New Jersey, United States Party City Full time
Job Overview

We are seeking a highly experienced Senior Manager of CRM to lead our customer relationship strategy with a specialized focus on personalization and contact strategy. The ideal candidate will be an expert in using CRM tools and analytics to create personalized customer experiences and develop contact strategies that engage customers across multiple channels.

Key Responsibilities
  • Develop and Implement Comprehensive CRM Strategies: Focus on personalization and customer engagement to maximize customer lifetime value and loyalty.
  • Lead Targeted Marketing Campaigns and Journeys: Plan and execute targeted marketing campaigns and journeys based on customer segmentation, behavior analysis, and predictive modeling.
  • Utilize Advanced Analytics: Understand customer needs and preferences, tailoring contact strategies across email, social media, mobile, and other digital channels.
  • Collaborate on Enterprise Loyalty Program Development: Create and implement enterprise loyalty program development and strategy for implementation.
  • Integrate CRM Strategies with Broader Business Objectives: Collaborate with cross-functional teams, including marketing, sales, and IT, to integrate CRM strategies with broader business objectives.
  • Monitor and Evaluate CRM Initiatives: Monitor and evaluate the effectiveness of CRM initiatives, adjusting strategies based on performance data and market trends.
  • Stay Up-to-Date with CRM Trends and Technologies: Stay abreast of the latest technologies and trends in CRM, personalization, and customer engagement, recommending improvements and innovations.
  • Foster a Culture of Excellence and Innovation: Work with the team to foster a culture of excellence, innovation, and continuous improvement.
  • Manage Vendor Relationships: Manage vendor relationships, ensuring the selection of the best tools, technologies, and services to support CRM objectives.
  • Prepare and Manage the CRM Budget: Prepare and manage the CRM budget, ensuring efficient allocation of resources and maximization of ROI.