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Senior Marketing Campaign Manager

3 months ago

Princeton, United States ISMG - Information Security Media Group Full time

Our Story
CyberTheory is a data-driven full-service cybersecurity marketing advisory firm catering towards B2B organizations looking to strategically target their marketing spend within cybersecurity.
Our team provides clients with guidance for every step of the marketing cycle with the ultimate goal of driving tangible results & lasting success We utilize laser-like precision to design overall marketing strategies that align with our clients’ audiences, timing, & channels for maximum impact. Our ability to harness the transformative power of innovative ideas & turn them into impactful marketing strategies that will captivate audiences, amplify brand presence, & drive remarkable results is what gives CyberTheory our creative edge & a major competitive advantage as well.
The Opportunity
Our team is looking for a savvy Senior Marketing Campaign Manager to support & grow strategic client programs at a fast-growing cybersecurity marketing agency. In this role, you’ll be responsible for consulting with clients & contributing to strategic marketing plans while managing project performance & ensuring goals are met by coordinating deliverables, tracking & analyzing results, & strategizing on program optimization.
The Senior Marketing Campaign Manager will look for opportunities to improve program performance, both for individual clients & over time across all clients. You’ll contribute strategy, insight, & innate marketing talent to a variety of cybersecurity digital marketing programs for our clients as well as to promote the agency itself. This role requires strong communication & collaboration skills, as you’ll work closely with many departments to set up & launch programs – including sales, creative services, clients, partners, & campaign management, yet the ability to act independently when needed to solve problems through proactive action.
How you'll make an impact

  • ​​​Serving as a strategic advisor to enterprise clients, providing thought leadership & consultation on marketing program direction & optimization, while guiding & managing expectations
  • Strategizing, orchestrating, & facilitating execution on a variety of complex marketing programs assigned clients
  • Tracking & analyzing program results – reporting successes &/or identifying gaps – & recommending actions for improvement
  • Providing white-glove customer service to high-profile clients to ensure satisfaction, maintain relationships, & drive retention
  • Managing content development & asset deliverables with internal teams & external vendors – working with agency partners & creative services providers as well as occasionally contributing copywriting &/or content reviews
  • Managing resources for each assigned project to stay on schedule & keeping internal & client teams informed on status details
  • Anticipating potential issues through frequently reviewing data & using critical thinking to implement actions needed to shift components & resolve issues
  • Effectively balance the needs of the client, agency, & partners

What you'll bring to the table

  • BS/BA in Marketing or a related field of study
  • 8-10+ years of experience in B2B Marketing Project and Program Management within the technology industry 
    • ​​​​​​​Cybersecurity experience preferred
  • Background in marketing campaign management and program strategy, with generalist skills and an interest in variety
  • Hands-on experience or equivalent management background in a variety of digital tactics including paid search, paid social, SEO, programmatic display, content syndication, webinars, face-to-face events, PR & related performance marketing activities 
  • Demonstrated experience in effective marketing content creation including content auditing, development of content strategy, buyer's journey assets, ad copy, and other frequent client content deliverables
  • Ability to successfully work on many types of marketing projects simultaneously
  • Prior experience in a client-facing role with suitable professional presence
  • Knowledge of enablement and lead qualification processes for Sales/Business Development Representatives, and how marketing contributes to the sales pipeline
  • Reliable detail orientation and ability to meet deadlines while executing tasks thoroughly and double checking the work
  • Strategic orientation & experience with marketing optimization & experimentation - an ability to 'look around corners' for opportunities to improve results & grow client sales/satisfaction 
  • Comfortable using data & metrics to measure impact, report results, & determine improvements
  • Excellent written and verbal communication skills
  • Basic proficiency with SEM tools, WordPress/Hubspot, Marketo, Microsoft Excel, PowerPoint, & Google Office
    • ​​​​​​​Experience with Adobe Creative Suite is a plus
  • Experience with Partner marketing is a plus

Details 

  • Start Date: ASAP 
  • Location: On-site (Princeton, NJ HQ or Midtown, NYC location)