Senior Director, US Marketing, RSV

4 weeks ago

Princeton, New Jersey, United States Moderna Full time
About the Role

Moderna is seeking a Senior Director, US Marketing, RSV, to lead the development and execution of multi-channel brand strategies and plans for RSV in the United States market. This individual will work closely with the global brand marketing teams, internal support functions, and executive leadership to manage all phases of execution for integrated multi-channel plans.

Key Responsibilities
  • Develop comprehensive and innovative annual Brand plan for the US that supports commercial brand positioning, brand narrative, disease awareness, and thought leadership for marketed brands and pipeline assets.
  • Shape the key elements that define Moderna's position as a leader in the US vaccines market, working closely with the US Head of Marketing and global brand team.
  • Work effectively within the commercial function, across the brands, and with market access to ensure consistent strategic and tactical implementation of global communication programs and initiatives to support the global commercial brand strategies.
  • Collaborate with the commercial, medical, and regulatory teams at every stage of development through launch, navigating the complexities inherent in rapid response vaccine development.
  • Ensure clear engagement plans and roadmaps for US stakeholders across functions are aligned to brand strategies.
  • Support field (and partner) needs, including brand training and best-in-class tactical tools for engagement with customers in face-to-face and remote/digital settings.
  • Partner with the global brand team to lead US implementation of core media and digital campaigns for optimal use, brand recognition, and ROI.
  • Provide strong project management/leadership on key communications activities and initiatives, ensuring they are completed on time with a high level of quality, in accordance with Compliance, Chief Medical Office, Legal, and Regulatory requirements.
  • Bring a relentless drive and ambition for excellence to assess and define the key value drivers, brand narrative, and go-to-market strategy across a multichannel approach for a complex ecosystem of healthcare providers, governments, health systems, and healthcare consumers.
About Moderna

Moderna is a leading biotechnology company that aspires to build the leading mRNA technology platform, the infrastructure to reimagine how medicines are created and delivered, and a world-class team. We believe in giving our people a platform to change medicine and an opportunity to change the world. By living our mission, values, and mindsets every day, our people are the driving force behind our scientific progress and our culture. We are proud to have been recognized as a Science Magazine Top Biopharma Employer, a Fast Company Best Workplace for Innovators, and a Great Place to Work in the U.S. We champion the significant benefits of in-office collaboration by embracing a 70/30 work model, which helps to foster a culture rich in innovation, teamwork, and direct mentorship. Join us in shaping a world where every interaction is an opportunity to learn, contribute, and make a meaningful impact.

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