Salesforce Marketing Cloud Director

3 weeks ago


Princeton, New Jersey, United States Educational Testing Service Full time

Job Summary

We are seeking a skilled Lifecycle Marketing Manager to join our team at Educational Testing Service (ETS). As a key member of our marketing team, you will be responsible for developing and executing lifecycle marketing campaigns to engage and convert prospective test-takers.

Key Responsibilities

  • Develop and implement lifecycle marketing strategies to drive engagement and conversion
  • Manage and optimize marketing automation campaigns in Marketo
  • Collaborate with cross-functional teams to ensure alignment with product releases and business objectives
  • Measure and analyze campaign performance to identify areas for improvement

Requirements

  • 5+ years of experience in email and lifecycle marketing for a consumer business
  • Proven experience using Marketo for email marketing campaigns
  • Ability to collect and present email performance data to senior stakeholders

What We Offer

  • Health, Vision, Dental insurance plans to choose from
  • Generous continuous learning support
  • Retirement plan and commuter benefits

About ETS

ETS is an Equal Opportunity Employer dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. We are committed to advancing quality and equity in education and fostering a culture of inclusion and belonging.



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