Lifecycle Marketing Manager for Praxis

4 weeks ago

Princeton, New Jersey, United States Educational Testing Service Full time

About ETS:

For over seven decades, Educational Testing Service (ETS) has been a pioneer in education and assessment. Our mission is to advance quality and equity in education by providing innovative solutions, pioneering research, and trusted assessments. We strive to create a world where all learners can improve their lives through education.

Our portfolio of trusted measures includes TOEFL, TOEIC, GRE, and Praxis. We continuously explore new frontiers in learning and measurement, contributing to the development of new methods and tools, informing important dialogue with education policymakers, and shedding light on critical issues and potential solutions.

As a Lifecycle Marketing Manager for Praxis, you will be responsible for owning all aspects of engagement with Praxis test-takers, from lead identification to post-score communication. You will develop and execute strategies to engage various segments of leads, define offers and campaigns, and work with a team to execute and measure success.

You will manage the content, design, and flows of landing pages, email, and SMS communications. Our primary channel for customer engagement is email, and you will be responsible for managing landing pages to capture new leads and updating the logic to continuously update the flows leads receive based on the information they provide us.

Key responsibilities include:

  • Owning the customer journey from end-to-end: strategy, execution, analysis, optimization, and reporting.
  • Setting up landing pages, emails, and push campaigns in our marketing automation platform (Marketo) to educate, engage, and convert prospective test-takers.
  • Creating processes and templates for reusable workflows to quickly turn updated copy, design, and calls-to-action into new campaigns.
  • Writing creative briefs, email copy, and managing production workflow.
  • Continuously measuring the performance of campaigns and identifying areas for potential optimization, executing tests to drive increased campaign engagement and conversion.
  • Working with product, marketing, and business stakeholders to ensure lifecycle communications are closely aligned with product releases, industry trends, and business objectives.

Requirements:

  • 5+ years of experience in email and lifecycle marketing for a consumer business.
  • Experience using Marketo for email marketing campaigns.
  • Proven track record of owning complex lifecycle marketing programs and successfully improving them.
  • Ability to manage multiple team members to progress a lifecycle marketing roadmap.
  • Experience collecting and presenting email performance data to senior stakeholders and conducting A/B testing of lifecycle marketing campaigns.

Benefits:

  • Health, Vision, Dental insurance plans to choose from.
  • Generous continuous learning support, including individual learning grants and tuition reimbursement.
  • Generous PTO and vacation time to balance work and life.
  • Additional 8 hours of PTO for volunteer work.
  • Retirement plan (401(a)) and traditional Roth (403b) with company contribution.
  • Commuter Benefits, Pet Insurance, and a 1-year subscription to Calm App.

ETS is a mission-driven and action-oriented organization:

  • Diversity, equity, inclusion, and belonging are at the forefront of our daily work.
  • We offer multiple Business Resource Groups (BRG) for professional growth and development.
  • We encourage volunteering and community involvement through our Center for Advocacy & Philanthropy (CAAP).

ETS is an Equal Opportunity Employer:

  • We strive to build teams that reflect the various backgrounds, experiences, and identities of those we serve.
  • We believe our differences empower us to be a better team, making better decisions and delivering better results.

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