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VP, Growth Marketing

2 months ago

New York, United States Mack Weldon Full time
  • Since then, we’ve used the same solutions-oriented approach to reimagine a full range of menswear staples—from featherlight button ups, to first-of-its-kind denim.
  • The VP of Growth Marketing is a key member of the Mack Weldon leadership team responsible for developing and executing our growth strategy, encompassing both customer acquisition and retention marketing.
  • We are excited for your fresh perspective and deep expertise leading / scaling a growth marketing organization.
  • Drive optimization of current channels (Meta, Google, TikTok, Direct Mail, Affiliates, Email, SMS) and growth into new frontiers (TV/OTT, OOH, etc.)
  • Interface with Mack Weldon board as key leadership stakeholder for growth marketing.
  • 10+ years of experience in eCommerce, with a deep focus on performance-based growth marketing.
  • Experience working across the full DTC marketing funnel (customer acquisition, conversion and engagement) and across the marketing mix including online (search, display, paid social, content, streaming) and offline (OOH, direct mail, linear video).
  • Great location in the heart of Nomad district