VP, Marketing Director

2 days ago

New York, New York, United States TopView Sightseeing Full time
Job Title: VP, Marketing

TopView Sightseeing is seeking a highly experienced and ambitious VP, Marketing to lead our global marketing efforts and drive revenue growth.

Key Responsibilities:
  • Develop and execute a comprehensive marketing strategy aligned with the company's overall goals and objectives.
  • Lead a high-performing marketing team of 20+ members and foster a culture of innovation and excellence.
  • Drive revenue growth through multi-channel marketing initiatives and innovation.
  • Own and oversee all aspects of the company's marketing efforts, including research, performance marketing, digital and print advertising, social, email, affiliate, communications, event, OOH, branding, reputation, referrals, and others.
  • Work cross-functionally with Product teams to establish stories of our various brands and develop a long-term scalable brand marketing strategy.
  • Collaborate with Sales and Engineering teams to drive a shared roadmap, build and execute go-to-market strategies for new products and features, and achieve revenue targets.
  • Develop strategies to retain and grow the existing customer pool by ensuring high satisfaction and engagement.
  • Implement robust performance metrics and analytics to accurately measure the effectiveness of marketing activities, and provide insights to improve ROI.
  • Perform sales forecasts based on historical data and current trends, and develop and manage marketing budgets as agreed to by the executive management team.
  • Achieve thorough understanding of our target audience and their needs through market research, analysis, and customer feedback, translating insights into actionable strategies.
  • Competitive Analysis: Achieve thorough understanding of the competitive landscape, provide in-depth strategic insights to the executive management team, and identify opportunities for differentiation and innovation.
Requirements:
  • At least 15 years of experience in marketing, with 10 years of leadership experience in a hyper-growth environment.
  • Experience with ticketing platforms and/or experiential products is a plus.
  • Extensive experience in driving revenue growth through multi-channel marketing.
  • A proven track record of building and leading successful marketing teams of 20+ members managing a portfolio of brands.
  • Extremely revenue-oriented, highly analytical, data-driven, and tech-savvy.
  • Exceptional communication, project, and change management skills.
  • Thrive in a fast-paced and high-pressure environment.
  • This position requires 50+ hours per week on average.
What We Offer:
  • Performance bonus.
  • Long-term incentive (LTI).
  • Paid time off.
  • Health insurance (medical, dental, vision).
  • Pre-tax commuter benefit.
  • More.

Base salary $250k - $300k plus bonus and LTI.

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