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VP, Growth Marketing Strategist

2 months ago

New York, New York, United States Justworks Full time
Job Title: VP, Growth Marketing

We are seeking a visionary VP, Growth Marketing to lead our comprehensive growth strategy. This strategic role will drive growth throughout the customer journey—from top of funnel awareness to conversion optimization to upsells to referrals.

Key Responsibilities:
  • Develop and implement a comprehensive growth marketing strategy that integrates field marketing, paid media, events, performance marketing, website optimization, and lifecycle marketing.
  • Lead and expand a current team of ~20 high-performing marketers, fostering a culture of creativity, collaboration, and accountability.
  • Develop and execute field marketing strategies that increase brand visibility and direct engagement with potential clients through local events, workshops, and trade shows.
  • Oversee all paid performance media investments including paid search, paid social, programmatic display, and affiliate marketing. Align investments to achieve company growth objectives.
  • Own the company website experience for optimizing traffic in our funnel as it pertains to best user experience, lead capture, converting prospects to leads and SEO growth.
  • Develop and implement lifecycle marketing strategies that enhance customer retention and maximize customer lifetime value.
  • Utilize analytics to monitor, adjust, and report on the performance of marketing initiatives, translating data into actionable growth strategies.
  • Manage the marketing budget effectively, ensuring optimal allocation of resources across all growth marketing channels.
  • Work closely with sales, product, ops, and customer service teams to align marketing strategies with company goals and customer needs, identifying cross and upselling opportunities to drive growth.
Requirements:
  • Minimum of 15 years of experience in marketing with at least 5 years in a leadership role overseeing diverse marketing strategies, including digital, field, and lifecycle marketing (B2B / B2B2C preferred, payroll or finance a plus).
  • Proven track record of scaling business growth through innovative marketing strategies.
  • Strong leadership skills with the ability to drive a team towards high performance and excellence.
  • Excellent analytical skills with an ability to interpret extensive data to make actionable decisions.
  • Outstanding communication and interpersonal skills, capable of fostering strong relationships both internally and externally.
  • Deep understanding of the latest marketing trends and technologies, including digital marketing tools and platforms.
  • Experienced working in a fast-paced, startup environment.
  • Possess strong leadership and management skills.
  • Proficiency with SQL and Tableau is a plus.
What We Offer:

We offer a competitive salary range of $285,000.00 to $325,000.00 per year, based on experience and qualifications. We also provide relocation support to eligible candidates moving to our NY office for this role. Please note that actual compensation is based on multiple factors, including skill set, level of relevant experience, and specific work location.

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We are an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status.