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Sr. Manager, Brand Marketing, Burger King, US&C
3 months ago
About Restaurant Brands International:
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands â TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
Sr Manager, Brand Management
At Burger King, we arenât just looking for candidates, we are looking for marketing leaders - consumer-focused, disruptive thinkers and creative problem-solvers with a passion for innovation and a long-term business growth mindset. Reporting to the Director of Brand Marketing for Burger King North America, this individual will play a role in driving the vision and marketing strategy and leading tactics development for one or more brand pillars of the Burger King brand.
Roles and Responsibilities:
- Leads growth strategy for one or more brand pillars/categories
- Responsible for building the brand and innovation pipeline for one or more pillars/categories
- Develops executive-level presentations to drive alignment of strategic initiatives for one or more brand pillars, building clear and concise business and consumer cases.
- Ability to synthesize data from several sources to inform business recommendations
- Leads and collaborates with cross-functional teams (e.g., Culinary, Operations, Insights, Marketing Communications, Marketing Execution, Marketing Analytics) to bring projects from idea to launch.
- Continuously mines consumer, culture, and category insights to inform breakthrough ideas
- Craft compelling narratives for agency creative briefing for any new launches/activations.
- May manage 1-2 direct reports
Required Skills:
- University degree in Business, Marketing, Finance, or related field
- 5-7 Years of work experience in CPG, Retail, QSR, or related field
- Strong business acumen with a high sense of curiosity
- Exceptional analytical skills and creative problem-solving skills
- Advanced skill level using Excel and PowerPoint
- Strong teamwork, communication, and interpersonal skills
- Highly organized and motivated with a desire to outperform
- Proven ability to manage multiple projects with diverse points-of-view from several stakeholders
- Ability to work and thrive in a fast-paced and deadline-driven environment
- Able to operate autonomously on ambiguous projects
- Love of food and passion for Food & Beverage industry preferred
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
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