Marketing Director
4 weeks ago
Restaurant Brands International Inc. is a leading quick service restaurant company with a global presence. With over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries, RBI is one of the world's largest and most successful restaurant chains.
The company owns four iconic quick service restaurant brands - TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These brands have been serving their respective guests, franchisees, and communities for decades.
Through its Restaurant Brands for Good framework, RBI is committed to improving sustainable outcomes related to its food, the planet, and people and communities.
Director, Brand & Calendar StrategyThis director is responsible for progressing our brand equity and delivering strong business performance through effective calendar planning. The director and team will be responsible for creating and optimizing our national marketing calendar, including determining which products, value, or brand messages launch and when.
The director and team will lead ideation and validation of brand ideas and create a pipeline of campaigns that progress BK's equity in Have It Your Way, Quality, and Taste Superiority.
Key Responsibilities:- Progress strategic planning process by partnering with insights to determine future growth opportunities and champion additional consumer insights.
- Ideate, develop, and validate brand equity campaign ideas (non-product or value).
- Partner with Director, Brand Marketing, and VP to lead strategy planning.
- Partner with VP to develop LT-facing marketing and calendar strategy.
- Author leadership and franchisee presentations on calendar strategy and planning.
- Calendar Planning:
- Partner with Director of Brand Marketing to prioritize product and value initiatives.
- Thoughtfully sequence initiatives to deliver cohesive brand messaging, sales performance, and operational complexity.
- Develop and implement a rolling 3-year calendar of key marketing initiatives.
- Act as the main liaison to cross-functional partners and deliver weekly calendar updates to marketing and operations organization.
- Periodically update the marketing calendar to implement latest innovation from our category team, learnings from our media team, changes in the competitive landscape, or to activate a new guest insight.
Requirements:
- University degree in Business, Marketing, Finance, or related field, MBA Preferred.
- 8-10+ years of work experience in CPG, Retail, or related field, with passion and knowledge of or interest in the QSR Industry.
- Track record of exceptional project management, analytical skills, creative problem-solving capabilities, and organizational skills, with the ability to prioritize and handle multiple tasks at once.
- Advanced skill level using Excel and PowerPoint.
- Must have the ability to interface and maintain excellent professional relationships with a variety of audiences including franchise partners, food vendors/manufacturers, and internal teams.
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