Digital Marketing Director

4 weeks ago


Miami, Florida, United States Restaurant Brands International Full time

About Restaurant Brands International:

RBI is a leading quick service restaurant company with a global presence. We own four iconic brands - TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS.

Our company is committed to sustainable outcomes related to food, the planet, and people. We strive to improve our impact through our Restaurant Brands for Good framework.

Job Summary:

We are seeking a skilled professional to lead our Field Marketing Managers and centralize local marketing strategy. The ideal candidate will develop strategies to enhance sales and drive traffic in key markets, cultivate community engagement, and foster local brand love.

Key Responsibilities:

  • Develop and execute local marketing plans aligned with national strategy.
  • Cultivate community engagement and foster local brand love through innovative initiatives.
  • Strategize methods to increase market share and strengthen brand presence in target regions.
  • Foster cross-functional collaboration with field, marketing, operations, and other departments to achieve shared goals.
  • Conduct comprehensive business reviews with franchisees to assess performance and identify gaps and opportunities.
  • Provide guidance and support to franchisees in implementing local marketing initiatives effectively.
  • Continuously monitor and evaluate the effectiveness of local marketing efforts, adjusting as needed to optimize results.

Requirements:

  • Bachelor's degree in Business Administration and/or Marketing, or equivalent experience.
  • Strong comfort with analytics and creative problem-solving skills.
  • Prior experience in media planning, buying, and optimization is beneficial.
  • Strong leadership skills with the ability to influence without authority.
  • Strong project management and organizational skills with high attention to detail.

Restaurant Brands International is an equal opportunity employer.



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