Director of Lifecycle Marketing
4 weeks ago
About Restaurant Brands International:
Restaurant Brands International Inc. is a leading quick service restaurant company with a global presence. We own four iconic brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. Our framework, Restaurant Brands for Good, focuses on sustainable outcomes related to food, the planet, and people.
Job Overview:
We seek a Director of Lifecycle Marketing & Loyalty to drive customer lifetime value and loyalty. The ideal candidate is customer-centric, with a strong understanding of our audience segments and key drivers. This role requires a strategic approach to marketing planning and execution, with a focus on digital member growth, frequency, and retention.
Key Responsibilities:
- Lead the development and execution of a comprehensive lifecycle marketing strategy to grow our active member base and increase customer lifetime value.
- Drive consumer relevance, preference, and profitability for digital ordering via personalized customer journeys, campaigns, and cross-channel experiences.
- Evolve and optimize our CRM efforts and Popeyes Rewards loyalty program to achieve annual KPIs and drive profitable customer lifetime value.
- Lead the internal lifecycle and loyalty team, CRM agency partner, and work cross-functionally with internal digital, marketing, and operations teams.
Requirements:
- 10+ years of experience in a digital/mobile, lifecycle marketing, loyalty programs, CRM, and/or ecommerce role at a leading brand or agency.
- 4+ years of demonstrated experience managing complex multi-channel lifecycle marketing programs for large-scale databases (10M+).
- Data-driven mindset with an ability to interpret digital performance and financial analytics.
- Guest-obsessed with a passion to drive exceptional experiences that drive customer loyalty.
- Experience building A/B testing roadmaps, measuring NoC across various variables.
About Us:
Restaurant Brands International Inc. is a global quick service restaurant company with a commitment to sustainability and customer satisfaction.
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