Retail Regional Sales Manager

2 weeks ago

Miami, United States Nutrafol Full time
#KeepGrowing with Nutrafol

Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves.

As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results.

We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You:

The Regional Sales Manager is a highly self-motivated, sales driven professional with a background of 5+ years in growing a successful regional business, delivering/exceeding annual sales plans against key commercial objectives, successfully managing a field team at Sephora locations, and building/maintaining strong retailer relationships. In addition, the Regional Sales Manager will lead, manage, and mentor a team of Sales and Education Executives, and oversee the recruitment and retention of Nutrafol field employees, while driving all sales strategies within their regional territories. Ideally, this candidate is experienced in hair and wellness, with a deep understanding of the open-sell, multi-branded environment.   

While Nutrafol is a remote company, this field role requires an on-site presence in Sephora locations in the assigned territory. Candidates for this role should be based in the Miami, Florida area.

Responsibilities:

  • Daily management of retail sell-thru to achieve weekly/monthly/quarterly/annual targets of their entire region.
  • Manage a team of Retail Sales and Education Executives and Freelance, to achieve sales goals per door, event development, and execution of new product launches.
  • Work with Director, Retail to drive seasonal marketing, in store education, in store activations, and sampling programs around raising brand awareness and new customer acquisition. 
  • Maintain a strong understanding of industry trends and communicate them back to Director, Retail, to ensure Nutrafol can succeed in a competitive, ever-changing retail environment.
  • Closely monitor promotions and events through using trackers, showing itemized investment costs, ROI, and sales volume.   
  • Possess a solid understanding of financial metrics and company KPI’s to provide weekly/monthly reporting of retail sales metrics in preparation of corporate management meetings and calls.
  • Possess strong leadership qualities to develop, coach, mentor, and motivate field and freelance teams. Holding them accountable to sales and performance standards on regional and by store levels.
  • Lead field recruitment process: on-boarding, development, and retention, in your specified region.
  • Development of regional action plans for each direct report and provide quarterly updates.
  • Work with Sales and Education Executives to review monthly territory schedules in advance to ensure business is properly supported in the right locations.
  • Manage travel budgets for designated regional field team and freelance.
  • Train new field employees on the retailer booking process and update the field team should there be any changes to this process.
  • Maintain individual booking via the retailer booking process.
  • Provide Director, Retail weekly sales reporting and feedback in any areas that impact day to day business and/or achieving sales results.
  • Ensure the field team is communicating any VM issues and following the store visit guidelines.
  • Additional availability to travel as needed to other states in the territory on a quarterly basis - virtual & in person: AL, GA, NC, SC, TN, PR

Requirements:

  • Minimum of 5 years’ experience with a brand that sells into Sephora is required, along with extensive knowledge of working in an open-sell environment: staff profiles, retailer activations, retailer events, competitive brands, etc. 
  • Minimum 5 years’ experience managing a regional field team of 5 or more, through the entire process:  hiring, training, sales accountability, sales strategy, retention, etc.
  • Fluency in and ability to communicate orally and in writing, in both English and Spanish is required
  • Must have advanced skills in Word, Excel, PowerPoint and Google Docs.
  • Ability to analyze complex issues and develop relevant and actionable plans, programs and recommendations.
  • Ability to manage and navigate internal and retailer relationships with agility in an ever-changing environment.
  • Ability to communicate in all mediums including e-mail, in person meetings and online calls.
  • Ability to manage inventories, negotiate returns and manage retailer expectations, in the best interest of the overall company goals.
  • Partner with visual teams and feed any necessary information to the NY office to ensure brand standard alignment.  
  • Proven leadership skills and ability to work cross functionally with e-commerce, marketing, education, etc. 
  • Experience creating sales incentives within the sales team and retail associates.
  • Must have a valid driver’s license and car with the ability to drive/travel to various store locations for sales support and hands on training.
  • Ability to travel 50-70% of the time in car/plane in designated regional territory or to NYC meetings.

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