Digital Communications Coordinator

1 month ago

Dallas, United States Marsh McLennan Companies Full time

Description:

Department: Marketing and Communications

Reports To: Creative Project Lead

Summary

Under the supervision of the Creative Project Lead, the Digital Communications Coordinator has the opportunity to work with key stakeholders across leadership, sales, service, and operations. We are seeking an individual that is highly organized, proactive, collaborative, and has the ability to prioritize and deliver multiple projects across various departments simultaneously. An ideal candidate has an experimental mindset and is excited to bring new ideas to the table – someone excited about learning new tools and how they integrate into our existing business process. This person is comfortable with change and willing to adapt to best support the team.

Essential Duties & Responsibilities

Responsible for developing and executing email marketing strategies to support sales growth, client retention, and internal culture through the marketing automation platform, Pardot.Work with sales leadership, as well as regional and national colleagues, to create and develop integrated programs and campaigns in alignment with new product launches, marketing campaigns, sponsorships and advertisements, cross-sales, and new market development to a variety of audiences including internal colleagues, clients and prospects.Build and execute campaigns into Pardot and Salesforce, including loading creative, journey mapping/flow, tagging, and tracking engagement.Manage the contact database and distribution of regional email marketing campaignsAnalyze delivery statistics for click-through, visits, and usage amounts to provide monthly reportsWork with the creative team to develop impactful imagery for digital communications, while also following brand guidelinesCollaboratively partner with regional leadership and other internal departments to develop effective email campaigns (both internal and external)Collect and review content to ensure clear messaging in all digital communications, including proofreading, content development, and effective formattingParticipate in both national and regional meetings focused on Pardot strategyAdopt and contribute to national Pardot best practicesPropose creative ideas and solutions to ensure our digital communications efforts remain fresh and meaningful to clients Collaborate with regional Sales Enablement and Sales Operations teamsUnderstand the basic functionality of Salesforce and use that understanding to develop effective marketing campaigns, Pardot strategy, and ROI managementWork alongside the Sales Operations and Sales Enablement teams to ensure successful data integration between Pardot and SalesforceProvide support to the sales team to answer basic Salesforce questions related to Pardot and other sales enablement initiatives Other duties as assigned

Education and/or Experience

Successful candidate will be an outgoing, creative, detail-oriented individual with high personal standards and a hands-on work style. This position requires an individual who is comfortable working at a varying pace, managing multiple tasks and deadlines simultaneously, adjusting priorities often, and managing frequent interruptions.

This position interacts with and provides service to a large group of internal colleagues and has high levels of contact with other departments. The Digital Communications Coordinator must be positive, approachable, and work effectively with diverse personalities. In addition, the following is required:
 

Must have the verbal, written, quantitative and interpersonal skills normally acquired through the pursuit of or completion of a bachelor’s degree. BA/BS degree in marketing, communications, or other related field. Minimum of 4 years of experience in marketing automation, communications, and/or digital campaign management Pardot and Salesforce experience preferred Experience in effectively utilizing a collaborative project management system. Proficiency with personal computers and Microsoft Office applications with the ability to operate standard office equipment.  Demonstrated ability to resolve problems and present results neatly, with clarity and precision in oral and written form. Demonstrated ability to develop, plan, and implement short- and long-range timelines according to department priorities. Self-motivated, quality oriented, strong customer service skills, and a positive attitude Ability to exercise independent judgment and initiative within established guidelines to function under multiple deadlines and achieve individual and department goals. Self-motivated and quality oriented.

Work Environment & Physical Demands

Ability to use computer keyboard and sit in a stationary position for extended periods. 10% travel may be required. Travel consists of 1 – 2 overnight trips per year covering areas both in and out of state. Extended work hours may be required on occasion due to special events and attendance and participation at networking, training, and industry functions that begin well before the workday, and may extend well into the evening. Maintain a valid driver’s license and have reliable transportation.

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