Current jobs related to Director, Brand Strategy - Fort Lauderdale - Zimmerman Advertising

  • Senior Brand Marketing Director

    4 weeks ago

    Fort Lauderdale, Florida, United States Dynata Full time

    About the RoleThe Senior Brand Marketing Director at Dynata is a pivotal position that oversees the development and execution of the company's comprehensive brand strategy. This role is responsible for shaping the brand identity, ensuring consistency across all channels, and leading the creation and management of the content calendar.Key...

  • Director of Media Strategy

    2 weeks ago

    Fort Lauderdale, Florida, United States Virgin Voyages Full time

    Job Summary:The Director of Media Strategy will be responsible for developing and executing the company's media strategy to drive customer acquisition, increase revenue, and optimize marketing ROI. This role requires a strategic thinker with a deep understanding of digital and traditional marketing channels. The ideal candidate will lead our external media...

  • Senior Brand Marketing Director

    1 month ago

    Fort Lauderdale, Florida, United States Dynata Full time

    About the PositionAs a key member of the Dynata team, the Senior Brand Marketing Director will play a pivotal role in shaping the company's brand identity and driving its global marketing strategy.Key ResponsibilitiesDevelop and implement global brand marketing strategies to enhance reputation and visibility.Ensure uniform brand messaging across all...

  • Senior Brand Marketing Director

    2 months ago

    Fort Lauderdale, United States Dynata Full time

    About the Position Reporting directly to the EVP of Marketing, the Senior Brand Marketing Director is responsible for owning and developing Dynata’s brand.  We are looking for an experienced and strategic brand marketer to drive our brand vision and oversee the development and execution of our comprehensive brand strategy. In this role, you will be...

  • Senior Brand Marketing Director

    2 months ago

    Fort Lauderdale, Florida, United States Dynata Full time

    About the PositionWe are seeking a seasoned Brand Marketing Director to spearhead our brand's global presence and reputation. Reporting directly to the EVP of Marketing, this role will be responsible for developing and executing a comprehensive brand strategy that drives awareness and consideration.Key Responsibilities:Develop and implement global brand...

  • Director of Pricing Strategy

    1 week ago

    Fort Lauderdale, Florida, United States KPMG Full time

    Pricing Analytics DirectorKPMG is seeking a Director of Pricing Strategy to join our Growth and Strategy organization. As a key member of our team, you will be responsible for conducting ad-hoc pricing studies and analyses to support long-term growth goals. Your expertise will be crucial in evaluating opportunities for pricing improvement and competitive...

  • Marketing Director

    1 month ago

    Fort Lauderdale, Florida, United States SeaDream Yacht Club Full time

    Job Title: Director of MarketingSeaDream Yacht Club is seeking a highly skilled and experienced Director of Marketing to join our team in Plantation, Florida.Job SummaryThe Director of Marketing will be responsible for developing and executing a global marketing strategy to create brand awareness, lead generation, and sales revenue. This role will require a...

  • Director of Marketing and Brand Development

    1 month ago

    Fort Worth, Texas, United States BODYBAR Pilates HQ Full time

    Job Summary BODYBAR Pilates HQ is seeking a highly skilled and experienced Director of Marketing to lead the development and implementation of strategic marketing plans that drive growth and brand visibility. This role requires a charismatic and innovative leader who can shape the BODYBAR brand, drive business objectives, and ensure cohesive and effective...

  • Ecommerce Director

    2 weeks ago

    Fort Lauderdale, Florida, United States MSI Recruiting Full time

    Ecommerce Director Job DescriptionMSI Recruiting is seeking an experienced Ecommerce Director to lead the strategic direction and execution of our e-commerce platform. The ideal candidate will have a proven track record in driving revenue growth through e-commerce strategies and loyalty programs.Key Responsibilities:Develop and execute e-commerce strategies...

  • Marketing Director

    1 month ago

    Fort Lauderdale, Florida, United States Edu1st Full time

    Job OverviewEdu1st is seeking a seasoned Marketing Director to lead our marketing, branding, and communication strategies. As a key member of our team, you will be responsible for developing and executing strategies that drive successful communication of our value proposition, generate qualified leads, and stay ahead of the education market's needs and...

  • Marketing Director

    2 weeks ago

    Fort Lauderdale, Florida, United States Edu1st Full time

    Job OverviewEdu1st is seeking a seasoned Marketing Director to lead our marketing, branding, and communication strategies. As a key member of our team, you will be responsible for developing and executing plans to effectively communicate our value proposition, generate qualified leads, and stay ahead of the education market's needs and trends.Key...

  • Senior Director, E-Commerce Strategy

    1 week ago

    Fort Worth, Texas, United States VF Corporation Full time

    Job SummaryVF Corporation is seeking a highly skilled Senior Director, E-Commerce to drive the company's eCommerce merchandising strategy and execution, day-to-day site operations, and consumer experience strategy for our eCommerce business.Key ResponsibilitiesDevelop and execute a comprehensive eCommerce strategy to drive business growth and improve...

  • Director of Rooms Operations

    1 week ago

    Fort Lauderdale, Florida, United States The Dalmar Full time

    Hotel Rooms Director Job DescriptionThe Dalmar, a Tribute Portfolio Hotel, and Element Fort Lauderdale Hotel, part of the Wurzak Hotel Group, is seeking a skilled Complex Director of Rooms to lead their senior leadership team. This role serves as the strategic business leader of the property's Hotel Operations, driving growth and excellence in guest...

  • Merchandise Director

    2 weeks ago

    Fort Lauderdale, Florida, United States OneBBX Full time

    About the RoleWe are seeking a highly skilled and experienced Merchandise Director to lead our product strategy and drive business growth. As a key member of our leadership team, you will be responsible for developing and executing our merchandise strategy, managing our product assortment, and ensuring that our products meet the highest quality standards.Key...

  • Account Director

    1 month ago

    Fort Worth, United States Harnham Full time

    Account Director - Digital Strategy & AnalyticsHybrid: 3 days in officeLocation: Fort Worth, TexasSalary: $120k-$140k + 20% bonusNote: This role does not offer sponsorshipThe CompanyA leading ad-tech company that offers a comprehensive digital marketing platform for the travel and hospitality industry is seeking a data-driven Account Director to join their...

  • Account Director

    1 month ago

    fort worth, United States Harnham Full time

    Account Director - Digital Strategy & AnalyticsHybrid: 3 days in officeLocation: Fort Worth, TexasSalary: $120k-$140k + 20% bonusNote: This role does not offer sponsorshipThe CompanyA leading ad-tech company that offers a comprehensive digital marketing platform for the travel and hospitality industry is seeking a data-driven Account Director to join their...

  • Account Director

    1 month ago

    Fort Worth, United States Harnham Full time

    Account Director - Digital Strategy & AnalyticsHybrid: 3 days in officeLocation: Fort Worth, TexasSalary: $120k-$140k + 20% bonusNote: This role does not offer sponsorshipThe CompanyA leading ad-tech company that offers a comprehensive digital marketing platform for the travel and hospitality industry is seeking a data-driven Account Director to join their...

  • Director of Rooms

    1 month ago

    Fort Lauderdale, United States The Dalmar Full time

    The Dalmar, a Tribute Portfolio Hotel, & Element Fort Lauderdale Hotel, as part of the Wurzak Hotel Group, located in downtown Fort Lauderdale is looking for a Complex Director of Rooms to join their senior leadership team. This position functions as the strategic business leader of the property's Hotel Operations. Areas of responsibility may include...

  • Marketing Director

    2 weeks ago

    Fort Lauderdale, Florida, United States Edu1st Full time

    About the RoleWe are seeking a highly skilled Marketing Director to lead our strategic growth initiatives. As a key member of our team, you will be responsible for developing and executing marketing and sales strategies to drive business growth and revenue.Key ResponsibilitiesStay up-to-date with market trends and needs to inform our marketing and sales...

  • Creative Director

    2 weeks ago

    Fort Mill, South Carolina, United States LPL Financial Holdings, Inc. Full time

    Job Overview:LPL Financial Holdings, Inc. is seeking a highly skilled Creative Director to lead the Brand & Marketing Team. As a key member of the leadership team, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and brand awareness.Responsibilities:Develop and implement a marketing strategy...

Director, Brand Strategy

2 months ago

Fort Lauderdale, United States Zimmerman Advertising Full time

The Director, Brand Strategy plays a vital role in developing business solutions and marketing campaigns for a range of products and services. This position’s role is to combine the attitudes and interests of consumers, clients and creatives to help produce effective creative solutions and executions. Acting as strategic authority within an agency, the Director, Brand Strategy uses expertise, experience and judgment, research and analytics to formulate critical insights. These include identification of ideal audiences, optimum methods of communication, compelling messaging and the like. They combine market data, qualitative and quantitative research (both primary and secondary) and product knowledge within a core proposition to enable creative and other teams to produce marketing ideas that address defined business problems. With increasing public awareness of marketing strategies, a key challenge is to develop innovative ways to reach consumers. The Director, Brand Strategy works closely with the Research Director to ensure all research conducted on behalf of clients is effectively designed and executed.

 

Responsibilities:

  • Understand Company, Competitive, Cultural, Consumer, and Category insights
  • Secondary and Syndicated research mining and analysis
  • Analyzing competitive research (secondary, qualitative and quantitative), analytics and trend analysis
  • Collaboration with Strategy & Analytics teams to develop business, marketing and communication strategies that are fueled by customer insight.
  • Brand positioning development and creative insight resulting in communications that resonate with target audiences
  • Monitoring and interpretation of cultural and social trends relative to the clients’ businesses
  • Meeting the client or prospect to learn the background to the brand and advising on possible approaches or adaptation of approach to the target market
  • Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy enabling them to develop creative ideas that may be applied to a variety of media channels that will promote the idea most effectively
  • Analyzing and interpreting customer response and sales data in order to evaluate the effectiveness of messaging and campaigns

 

Qualifications:

  • Education and experience equivalent to a Bachelor's degree in English, marketing, anthropology, sociology, psychology or other social science; supplemented with strategic planning, research and study design experience.
  • 5-7+ years of relevant experience
  • Must have Advertising and/or Marketing Agency experience
  • Advertising, Media, Creative Marketing Industry experience is highly preferred 
  • Team leadership skills
  • Understanding of traditional, as well as modern primary research methods
  • Ability to translate research and analytics to insights
  • Exceptional communication skills
  • Must be able to travel both domestic and internationally as necessary
  • Overall, the successful candidate will be curious and creative in their approach to problem solving

 



Required Skills

Required Experience